Social Media Services

Social Media Marketing Services for Small Businesses

Social media is a great equalizer, giving small businesses a chance to compete with larger companies without spending a ton of money on advertising. Leveraging social media channels can help you get your message out to a much larger audience than your website alone.

Benefits of a strong social media presence include:

Building brand awareness
Accumulating more followers
Increasing conversions
Boosting traffic
Collecting more qualified leads

team member performing social media marketing services for businesses

Getting Started with a Social Media Content Strategy

For example, while having a LinkedIn business page is important for any business, it makes more sense to pour your efforts into creating content for the platform if you are a B2B business. Facebook, on the other hand, is tailored more for B2C businesses because that is where you are more likely to connect with your customers.

person creating a social media content strategy

Before getting started on any social media services, it’s important to determine the best social media strategy for your specific business. After all, some social media platforms are better suited for certain types of businesses.

However, when getting started, we recommend trying out several social media platforms to see which ones resonate best for your business. This process will include setting up social media pages/profiles, creating an editorial calendar, and creating content that can be distributed across channels.

graphic showing social media marketing concept for businesses

graphic showing social media marketing concept

Once content has been posted on various social media channels for a consistent amount of time, we take a look at the analytics to see which ones are performing well and which aren’t. From there, we can focus on creating content for the social media platforms that yield the greatest returns. This process ensures that you get the best results from your social media marketing efforts!

OpenVine offers several social media services to help small businesses grow. Here are some examples of what we can help with:

Social Media Advertising

In addition to posting engaging, consistent content to your preferred social media channels, we can also help you reach an exponentially larger audience with targeted social media advertising. Social media advertising has proven to be highly effective. So much so that advertisers spent over $139.8 billion on ads last year! B2B businesses can benefit greatly from options like LinkedIn advertising, while B2C companies often see good results with Facebook advertising. If you are targeting a Gen Z audience, TikTok advertising might be your best bet.

Whether you are trying to boost brand awareness, run a short-term promotion, or advertise a product or service, we can help you bring in the leads you are looking for with well-placed social media marketing and advertising. Contact us today to get started!

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