Social Media Services

Social Media Marketing Services for Small Businesses

Social media is a great equalizer, giving small businesses a chance to compete with larger companies without spending a ton of money on advertising. Leveraging social media channels can help you get your message out to a much larger audience than your website alone.

Benefits of a strong social media presence include:

  • Building brand awareness
  • Accumulating more followers
  • Increasing conversions
  • Boosting traffic
  • Collecting more qualified leads
team member performing social media marketing services for businesses

Getting Started with a Social Media Content Strategy

For example, while having a LinkedIn business page is important for any business, it makes more sense to pour your efforts into creating content for the platform if you are a B2B business. Facebook, on the other hand, is tailored more for B2C businesses because that is where you are more likely to connect with your customers.

person creating a social media content strategy

Before getting started on any social media services, it’s important to determine the best social media strategy for your specific business. After all, some social media platforms are better suited for certain types of businesses.

However, when getting started, we recommend trying out several social media platforms to see which ones resonate best for your business. This process will include setting up social media pages/profiles, creating an editorial calendar, and creating content that can be distributed across channels.

graphic showing social media marketing concept for businesses
graphic showing social media marketing concept

Once content has been posted on various social media channels for a consistent amount of time, we take a look at the analytics to see which ones are performing well and which aren’t. From there, we can focus on creating content for the social media platforms that yield the greatest returns. This process ensures that you get the best results from your social media marketing efforts!

OpenVine offers several social media services to help small businesses grow. Here are some examples of what we can help with:

Social Media Advertising

In addition to posting engaging, consistent content to your preferred social media channels, we can also help you reach an exponentially larger audience with targeted social media advertising. Social media advertising has proven to be highly effective. So much so that advertisers spent over $139.8 billion on ads last year! B2B businesses can benefit greatly from options like LinkedIn advertising, while B2C companies often see good results with Facebook advertising. If you are targeting a Gen Z audience, TikTok advertising might be your best bet.

Whether you are trying to boost brand awareness, run a short-term promotion, or advertise a product or service, we can help you bring in the leads you are looking for with well-placed social media marketing and advertising. Contact us today to get started!

From Our Awesome Clients…

OpenVine provided Facebook Ad design and consultation for a well-funded campaign in Africa. The performance metrics for the campaign were off the chart, exceeding every key industry average metric.

Gil Lavoie, Shroud Photos

“We’ve been working with OpenVine for over five years and we’ve been very pleased with the results…the staff have been extremely responsive and patient with our many revisions.”

Ross Lilley, Access Sport America

“OpenVine Solutions has great customer service! They respond quickly and effectively. We have used their services since we started our business and highly recommend them!”

Liz, Good News Book Fair

“OpenVine was excellent to work with.  In addition to capturing the technical features of web design, it provided valuable advice as a strategic business consultant throughout the course of the project and was prompt and responsive.”

Joe C.

“OpenVine Solutions is absolutely one of the best. From start to finish, they created an updated website package for my company that is awesome. ”

Greg Thomas, Leadership Excellence
customer ratings from web design and SEO clients in Boston Massachusetts and the United States

Social Media Tips

  • social media editorial calendar Social Media

Create a Social Media Editorial Calendar

Are you a small business owner who is considering becoming more active on social media networks in order drive traffic to your website, increase online visibility, and draw in more customers? Great idea! In fact,