Why Social Media Matters

These days it seems like EVERYONE is “liking,” pinning, tweeting, and sharing. So as a business owner, you are probably wondering if it is really necessary to be active on social media. The short answer is yes. Statistics show that social media is increasingly influential in guiding prospects through the sales funnel. In fact, about 46% of online users turn to social media when making a purchasing decision (Source: Nielsen). Here are some benefits to being active in social media:

• Increased traffic to your website
• More visibility in search engines
• Social proof for an increased sense of security in your brand/product
• Better relationship building opportunities with potential and current customers
• Shows the human side of your business

So what social media platforms are best for you? That depends on your products/services, whether you are B2B or B2C, and what goals you would like to achieve through social media. Are you interested in generating buzz for your products? Twitter is good for that. Do you want to improve your rankings in search engine results pages? Try Google+. Are you looking to interact with visitors and customers and build your brand’s reputation or credibility? A Facebook page could be helpful for your business. 

Regardless of the platforms you choose, it is key that you provide valuable content and keep active. Many business owners want to be active on social media but can’t seem to find the time. Sound familiar? We can help. Our social media specialists help you create and implement a social media strategy that will get results. We can even create and distribute content for you. Contact us today to find out more about our social media and copywriting services.

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