The importance of blogging for the success of a business cannot be overstated. If the last few years have taught us anything, it is that the right online visibility can take your sales to heights you never imagined possible. And blogs are an incredibly simple and cost-effective SEO tool to provide that online presence for your business. A recent report of 2020 suggests that over half the users on the internet read through blogs before they make a purchase. As a business owner, you can leverage blogs to do a lot for you. Read on to find out why blogging is important for your business.

Blogs Improve a Website’s Organic SEO Ranking

Blogging is a great SEO hack to climb up the search results ladder. When blogs are centered around certain keywords, search engines pick up on the content and display it for the world to see. When you increase the amount of relevant content, you enhance the chances of people spotting your business. If SEO is something you cannot make heads or tails of, we are just a click away!

People Love to Share Useful Blogs

When a blog resonates with the reader and offers them helpful and timely suggestions, they will be more than happy to pass it along. More people clicking on the blog will lead to your website growing organically and that can only be a good thing for your business.

Affiliate Marketing and Blogs Work Wonderfully to Generate Sales

Marketing funnels are the trending path through which customers reach your products. Once your blog is published, you can promote it on other websites, social media channels, emails, and utilize affiliate marketing to generate sales. Affiliate sales are a marketing setup where bloggers promote products on their websites and earn commissions on sales made through their referrals. A most recent 2022 survey reveals that 28 per cent of marketers’ partner with bloggers through affiliate marketing.

A Business Blog Gives Value Before It Gets

Good business blogs provide people with info, entertainment, learning, and basically anything valuable that browsers seek. Customers love the gentle sales pitch a blog provides as it usually comes with something useful for them. It brings potential customers into a trust circle where they feel like they can depend on you to deliver value.

You Can Become a Trusted Leader in Your Niche

When you publish consistent, high-quality content within your niche, you will eventually stand out as a leader in your league. It can help to get noticed by other credible websites and can garner several organic links back to your website.

Allows You to Understand the Needs of Your Customers

When you blog, high-quality content is irreplaceable. But interacting with your customers is paramount. Through your blog, you can ask your customers what they are looking for. You can also find out what are your reader’s pain points, what the ideal product looks like for them, and how you can tweak your product or service to get them to buy.

Increases Brand Visibility

An effective content strategy cannot be complete without blogs. Blogs promote positive associations for the brand, build brand awareness, brand associations, and perceived value.

Is Blogging Worth It In 2023?

There are upwards of 500 million blogs on the internet today, and thousands more are published daily. With so much rivalry in the blogging space, one may think, “is blogging even worth it in 2023?”

Well, we are happy to report that blogging is alive and kicking and going to thrive in 2023! However, as more and more people look for information on the internet every second, the style of blogging will evolve to keep readers interested.

Blogging is no longer limited to personal memoirs, instead blogs today display custom graphics, interactive options, video tutorials, and more to get traffic to the page. If you are a blogger starting out in 2023, you have to be prepared to take your blogging up a notch with the right strategies. Consider becoming an omnichannel blogger by expanding to various channels like:

  • Social media
  • Microblogging sites
  • Newsletters
  • Guest blogs
  • Podcasts
  • Video streaming sites

Here are some important things you must keep in mind when starting a blog in 2023:

  • Focus on quality over quantity – While it may be true that the blogging world is saturated. But there is always room for quality information. Create fewer, more expansive blogs that educate and empower readers to take action by the end of your blog post.
  • Seek professional advice Consider hiring a professional SEO expert to ensure your web page and blog articles are optimized for SEO as without good SEO, even the best-written blog posts can vanish into the internet abyss.
  • Be a diverse/omnichannel blogger – Facebook, YouTube, Instagram, Linkedin, emails—build an online presence through it all and don’t rely on your blog posts to pull traffic itself.
  • Build your authority – Having proof in the form of testimonials, reviews, comments, and user statistics can help prove your authority in the niche. Reach out to people you’ve helped and get them to share their results. 
  • Create content to educate – If you want to share light and entertaining posts, use social media to grow your following. Guide interested readers towards your blog for detailed tutorials and guides. 
  • Monetize your blog – If you want to make your blog content profitable, you can start by monetizing your blog. For personal brands or content creators, affiliate marketing, sponsored posts, and display ads are great options to look into. If you want to make your business blog profitable, use blogging to promote subscriptions. 

Blogging Statistics Every Small Business Owner Should Know

  • 409 million readers generate over 20 billion views per month, on WordPress alone.
  • According to research by First Site Guide, about seven million blogs are published every single day.
  • According to a 2023 report by HubSpot, blogs are one of the top media tools used in content strategies. 
  • CMS powers 42 % of all websites on the web. 
  • 91% of B2B businesses and 86% of B2C marketers use content marketing.
  • Marketers who focus on blogging experience 13 times more ROI.
  • By 2025, social commerce is expected to account for 17% of all ecommerce spending.
  • Bloggers who work with editors are twice as likely to report “strong results.” However, just 17% of bloggers work with a formal editor.
  • Integrating infographics into your blog posts is a great way to gain additional engagement.

How to Start Blogging on Your Small Business Website

2023 is the best time to start a business blog. Here are some tips to help you begin:

  • Set aside a content marketing budget
  • Post both evergreen and niche blog content
  • Post a minimum of a blog a month
  • Incorporate various elements into your blog post
  • Do an SEO audit with an experienced professional team

If you need help, click here for guidance on how to write a great blog post for your business.

You can also check out our post on blog ideas for beginners here.

At the end of the day, blogging is here to stay. If you are interested in blogging but need help getting your blog set up or writing attention-grabbing blog posts, we’re here for you! Our web designers and expert copywriters can help you grow your business with an attractive, engaging website blog. Contact us today to get a free quote or to learn more about our services.

Get our monthly emails for website and digital marketing tips and tricks!