A wedding is one of the biggest and most momentous occasions a couple can experience. Most couples – or even romantic singles – try to picture how magical their nuptials would look in different locations and how they’d turn out in pictures and videos.

For couples in Massachusetts getting married, planning their wedding can be a daunting task. From finding the right reception hall to booking the perfect band, there are endless details to take care of. Luckily, there is help available online.

Several Massachusetts wedding planner website design options have popped up in recent years, all featuring different types of content and tools to make the process easier. If you own a Wedding Planner Website in Massachusetts then here are 5 Tips to help your website stand out.

 5 Tips to Help Your Wedding Planner Website Design Stand Out

1. Plan the Pages You’ll have on your Wedding Planner Website

You have planned weddings before- we need your skills to organize a couple of ideas and bring them to life on your Wedding Planner Website Design. We want your vision and your ability to make it happen! Your website design will vary depending on what services and products you offer. Before your wedding planner website design, think about what you want it to accomplish. Some wedding planners use their website to act as an online brochure, showcasing the services they offer. Others use it as an online appointment tool, where potential clients can book a meeting with them. You can do both!

Many wedding planners start their business with little more than a website template. These templates are easy to find and can be customized to your specifications. Strikingly is a user-friendly platform that lets you create beautiful websites without any coding skills. Branding is the key when a wedding planner website is designed. Make sure to upload your business name and logo to give your site a personal touch. Soon, your site will feel like your own.

Wedding planner website must-haves: an about page, services page, contact page, and blog. As you create content for each of these pages, make sure it is concise yet informative. Remember that too many pages can negatively impact your website’s performance, as well as your potential client’s interest.

2. Add your Personal Story

As a wedding planner website owner in Massachusetts, it’s important to personalize your services for couples who are trying to plan their wedding. Make your website more appealing to your target clients by adding your personal story through the About section. This will help them connect with you emotionally and trust your expertise. Couples want to know who is arranging their wedding. Share your passion for wedding planning and your years of experience in the industry. Use examples from your own life to prove that you care deeply about your clients and their happiness.

If you’re looking to design a wedding planner website, be sure to write a great website copy! You can talk about how you got into the business or share any interesting experiences you’ve had while arranging special events. Having a personalized About page will give clients peace of mind that they’re dealing with someone who knows what they’re doing.

3. Add your Wedding Planner Portfolio

The most important Wedding Planner Website Design tip in Massachusetts is to showcase your work to potential clients. One great way to do this is by having a dedicated page or section for photos and videos. This will give couples a glimpse of your world and what kinds of events you have worked on in the past. With the help and permission of your clients and collaborators, gather outputs of the weddings you have organized and arrange them neatly on your website.

4. Social Proof to your Wedding Planner Website Design

Most couples in Massachusetts will look for wedding planners with positive reviews. Get testimonials and reviews from couples you’ve worked with within the past to show off your skills. Ask for feedback in the form of text, a video, or an article. It’s always nice to receive compliments from your clients, and what better way to show your appreciation than by screenshotting their messages and putting them on your website? A simple text next to a photo of the happy couple on their wedding day is a more professional and visually appealing way to show your appreciation.

You can even collect videos of your clients, if they’re up for it. Messages are best expressed verbally. Your potential clients will see how satisfied and grateful they are for your service. As long as it’s not slowing down your website performance, you should post it. At the end of your videos you should always add your branding and contact information. 

5. Call to Action Buttons

Make sure to include your contact information on your wedding planner website in Massachusetts. Your email address should have your business name on it so it looks professional. You should provide your mobile address, and if you have a physical office, make sure to put the correct address and pin it on a map app or link so your potential clients can easily locate you. Potential clients will be able to easily reach you through your inquiry form. This way they won’t have to go through the hassle of emailing or calling you. Some of your other clients might be pressed on time, so a call to action button with texts like “Book an Appointment Now” or “Contact Us Now” would be beneficial for them. Some wedding plan templates come with an instant chat feature. This would allow you to reply to your clients in real-time.

Conclusion

Creating a website for your wedding planner business is a great way to reach new customers and grow your business. In this article, we’ve provided you with some tips for your wedding planner website design. Follow our tips and you’ll be on your way to creating a website that will help you reach your business goals. If you’re in need of a professional wedding planner website design in Massachusetts, look no further than OpenVine. We are experts in web design and can help you create a website that will WOW your potential clients and help you book more weddings. Contact us today for a free consultation!

Get our monthly emails for website and digital marketing tips and tricks!