What can an outstanding website design do for your Massachusetts photography career?

As a photographer, you spend time and energy creating your style and developing images. You also invest money in getting all the right gear and travel to get the right shots. A stunning Massachusetts photography website design honors all your efforts and makes it possible to showcase your skills in the best possible light.

Photography websites are often entryways to win clients and land more work. However, with a sub-standard website, you could risk losing an opportunity to bring recognition to your work in the photography industry.

Below are some helpful tips that you must keep in mind when designing a website that displays your photography skills.

Website Design Tips for Photographers in Massachusetts

Tip #1 – Ask Yourself the Purpose of Building a Photography Website

Before you even approach a website design company, make some critical decisions. The first of them is, why do you want this website? Will the website be a portal into your extraordinary world of fine art that connoisseurs can purchase? Or are you looking to get hired by a couple to cover their wedding? Are you trying to attract gallery curators to exhibit your work? The answer to this question will help determine a website designer’s path. The strategic website design differs based on your purpose, and knowing it beforehand can make a huge impact.

Tip #2 – User-Friendly Model That is Accessible to All

When designing your photography website, think about the devices visitors will be using. Your image portfolio and the website as a whole should function seamlessly when viewed from a smartphone or a tablet.

Photography websites that only look good on a laptop screen are most likely to lose out on business opportunities. Also, Google favors mobile-friendly websites and may penalize those who don’t provide an adequate mobile experience.

All successful websites must be accessible for people with disabilities. eAccessibility makes it possible for differently-abled people to browse all website sections with ease.

Coding textual equivalents for images and meaningful semantic HTML helps people with visual disabilities using text to speech software. Significant clickable links and enlargeable text supports users unable to control a mouse. Incorporate closed caption videos to assist those with hearing disabilities and avoid flashing effects on your website to safeguard seizure prone users. At OpenVine, we always design accessible photography websites that are easy for all to browse.

Tip # 3 – Make the Navigation Easy

When it comes to creating a photography website, keep it simple and easy to navigate. Nobody likes to spend precious time figuring out how to move across a complicated website. Intricate layouts and moving elements should be kept to a minimum. Make the website incredibly simple to use. Allow the focus to stay on the photography without the distractions of attempting to understand how the site works.

Tip # 4 – Focus on SEO Techniques

Now gorgeous images cannot get you too far if people don’t see them. Your photography website can go unnoticed without good Search Engine Optimization (SEO) techniques. SEO methods like adding keywords, Google Analytics, internal & external links, and alt text are vital when trying to rank high on Google search engine results. Since you will be hosting many images, alt text is vital on every single photo. This text tells Google what the image is about. An alt text is also the best place to work in high ranking keywords.

Benefits of good SEO content include:

  •  Improved site ranking and score
  • Content that is easily found
  • Superior website usability
  • Better UX
  • Hitting the target audience

An experienced web design company in Massachusetts, such as OpenVine, can provide SEO practices for maximum visibility. You may even consider signing up for a monthly SEO service to ensure you get the most out of your photography website designs.

Tip # 5 – Showcase Only Your Top-notch Work and Organize Them According to Theme

Being a professional photographer, you likely have many marvellous photos that you want to share with the world. However, we recommend you refrain from sharing your google drive link on your website. If your photography website doubles up as a portfolio, you want to show off your best work and only your best work. Showing too much overwhelms viewers and crowds up your website!

It is equally essential to segregate the images into themes. Instead of having all the photos in one “Gallery” section, break your gallery into themes. The themes could focus on photography styles, subjects, or even occasions. Not only does this make it simpler for people to understand your style, but it also helps with navigation.

Tip # 6 – Include All Your Contact Info

If you are looking to get hired for your photography services, your contact information must be apparent on your website. Mention your city, county, state and favorite locales; that way, people searching for those areas will see your site.

Do not forget to offer your email, contact number, and links to all your social media channels.

What does a picture-perfect photography website look like?

Being a good photographer doesn’t mean you have to be equally proficient at web designing. After all, technicalities such as F-stops, depths of field, and balancing space are pretty different from aspects like user experience, website navigation, and calls-to-action. So for that, you have us! If you want to ensure that your website is perfect and optimized for business, consider hiring a professional web designer to build it for you. Contact us today, and let’s make it happen!

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