Lawyers need an effective way to market their services to potential clients. A website is often the first place people go to learn about a lawyer or law firm. That’s why it’s important to have a well-designed website that looks professional and helps you stand out from the competition.
In this blog post, we will discuss 10 tips for lawyer website design in Massachusetts. We’ll take you step by step through the key areas to consider when building your lawyer website. This includes website development, website design, SEO, content creation, writing tips, and best practices. Let’s get started!
Website Design Tips for Lawyer Websites in Massachusetts
Tip #1: Start with a Strong Website Foundation
When you first decide to invest in a law firm website design, the next step is to consider how you’ll set up your site, what sort of website will be appropriate for your company’s requirements, and what you want it to look like.
Before you start designing your legal website, it’s important to build a strong foundation. This includes selecting a well-designed website template. Consider what your website visitors will want to see on your website, what content you can provide to make sure they find what they need, and how to organize it so that the information can easily be found within a click or two. A web development company specializing in law firm websites can help you find a professional design that will work well for your industry and offer suggestions on how to organize your information to benefit website visitors. The ultimate goal here would be to provide a top-shelf website experience to turn website visitors into paying clients.
Tip #2: Use a Responsive Design Template
One of the most important aspects of lawyer website design is using a responsive template. A responsive template will automatically adjust to the size of the device being used, whether it’s a desktop computer, laptop, tablet, smartphone, or other device. This ensures that your website looks great on all devices and provides a positive user experience for your visitors.
Tip #3: Choose a Professional Theme
When choosing a responsive design template for your lawyer website, it’s important to choose a professional theme that looks credible and authoritative. A good theme will help you stand out from the competition and attract potential legal clients. Make sure to choose a theme that is easy to customize and includes all the features you need, such as a logo uploader, contact form, and social media icons.
Tip #4: Use Quality Images
One of the best ways to make your lawyer website stand out is by using high-quality images. Professional photos will help you create an attractive and professional website that looks credible to potential clients. Make sure to choose images that are relevant to your practice area and showcase your firm’s strengths. You can have professional photos taken for your website, quality stock photos, or a combination of both to complement your website design.
Tip #5: Write Professional, Compelling Website Content
One of the most important aspects of lawyer website design is writing compelling website content. This includes creating an “about us” page, describing your practice areas, and writing blog posts that are relevant to your target audience. Make sure to write in a clear and concise manner and use keywords throughout your website content to help improve your SEO ranking.
Poor quality writing can decrease your credibility and professionalism in the eyes of your potential clients. When writing website content for your lawyer website, it’s important to follow professional writing tips. This includes using proper grammar, spelling, and punctuation.
By following these tips, you can create high-quality website content that will help you attract potential legal clients. If you don’t have time to write your own content, or aren’t confident in your writing abilities, consider having a professional copywriter handle it for you.
Tip #6: Make Sure Your Website Is Accessible
It’s important to have an accessible website in order to engage with any and all potential customers. There are several technological methods for making your website accessible to people who use screen readers or alternative input devices. You may also make certain design choices that assist those who are blind or have low vision, such as contrasting the color of your text versus the background of website pages. Talk with your web developer to ensure that your website is as accessible as possible.
Tip #7: Optimize Your Website for SEO (Search Engine Optimization)
One of the best ways to attract potential legal clients to your lawyer website is by optimizing your website for SEO. This includes using keywords throughout your website content, ensuring that the website is loading quickly, setting up Google Analytics, and submitting your site to the major search engines (among other things). By doing this, you can improve your website’s ranking in the search results and help people find your site more easily. A good web design firm in Massachusetts can help you accomplish these goals.
For maximum visibility, and to rank higher than other lawyers in your area, consider signing up for a monthly SEO service to work your way to the top of search engine results pages.
Tip #8: Add a Blog to Your Website
Adding a blog to your lawyer website is a great way to improve your SEO ranking and attract potential legal clients. By writing blog posts that are relevant to your target audience, you can help people learn more about your practice area and the services you offer. It will also increase your authority within your field.
Make it a goal to add a blog post to your website at least twice a month. We recommend a blog post weekly. If you don’t want to write your own blog post, you can hire a blog writer to handle it for you.
Pro tip: Make sure to use keywords throughout your blog posts to help improve your SEO ranking.
Tip #9: Use Social Media Icons
Adding social media icons to your lawyer website is a great way to connect with potential legal clients online. By linking your website to your favorite social media sites, you can keep people updated on the latest news and events from your firm. This helps build trust and credibility with potential clients, and can help you attract more business.
Tip #10: Use a Professional Web Development Company
When it comes to lawyer website design, it’s important to use a professional web development company. This ensures that your website is designed and developed professionally, is user friendly, and will look great on all devices.
A good web development company will also help you with SEO, content creation, and other aspects of website design. By using a professional web development company, you can be sure that your lawyer website will look great and help grow your business.
Considerations When Searching for Lawyer Website Design Companies in Massachusetts
If you opt for a professional web designer for your law firm website, the most effective approach to be sure you get what you want at the best price is to shop about. Aside from getting price quotes, here are some questions to ask a law firm web developer:
- What is the timeline needed to complete my website project? What will you need from me in terms of content?
- Will you be able to train myself or my staff so we can update our new website?
- Once the new website is live, can you provide ongoing support for website issues, content updates, security updates, and theme/plugin updates?
- Can you staff help with blog and services updates on a regular basis?
- How will you ensure that my site is optimized for search engines? Is SEO included in the website project, or is that a separate service?
- Will my site be mobile friendly so it can be easily viewed on any device?
- Who will own and manage the hosting and domain accounts?
Some of these questions should be simple to answer right away. Others, such as cost and time, will need some discussion to assess your requirements. You’ll want to work with a developer that offers services that are in line with your budget, skill level, and availability of time.
Getting Started with Your Massachusetts Lawyer Website Design
If you need help with lawyer website design in Massachusetts, OpenVine Web Solutions can help you reach your online goals. We are one of the top lawyer website design companies in Massachusetts because of our professional, responsive designs, user-friendly interfaces, and attention to detail. Learn more about our website pricing here or get a free quote!