Your company website is the first thing people see when they search for your business. And if you are in manufacturing, it is a great way to showcase and highlight what makes your product or service unique. You want people to browse your products quickly and easily find out where they can buy them and the requirements before committing. That is where a well-designed website comes in. This post will highlight the best tips for creating a great Massachusetts manufacturing website design.

Use The Right Colors On Your Website

The first step in the design of your website is to choose which colors you want to use. You need to consider the different color shades and how they look together. On the internet, people do not have a chance to examine a product’s color in person or ask whether it matches well with their outfit – they only see it on a computer screen. That is why you need to select appropriate colors that are relaxing and calm when it comes to creating a great manufacturing web design Massachusetts, rather than exciting or irritating ones, because on the internet, a time for reflection is usually more important than a time for action.

Choose Meaningful Images For Your Website

The images from stock website databases will not always be relevant to your business or create the feeling that you want your potential customer to experience. Most new manufacturing businesses are constrained by small budgets that do not allow them to commission modern and original photography, so they see through affordable considerations with photographs and photos created by their own hands. In this case, it does not matter how well you shoot and what equipment you use, the pictures will look non-professional. Therefore, analyze in advance which pictures you need – of staff, products or anything else and make efforts to get them professionally because it will pay later in their effectiveness on the web (that is in sales).

 Easy-To-Use Links

Another tips for designing a successful manufacturing web design is to put redundant buttons at the end of every page and make every email opt-in link easy to find. You do this by giving people clear navigation options. That should eliminate the need for dead ends, making it easy to get your information and allowing your target audience to contact you by telephone or visiting your physical location.

If you have one piece of content on a website that is immediately shareable and easy to digest, everyone who visits will share it with their contacts online through email, Facebook, Twitter, YouTube, Pinterest, or other social media sites. Include audio and video content so people can quickly understand your offerings without having to spend time reading paragraphs upon paragraphs of text. Further, you can have a “contact us” page that directs people to an online store or a page on your website where the target audience can place an order with their credit card information already stored. That makes it easier for customers and keeps them coming back to you instead of visiting other websites.

 Make Your Site Easy to Navigate

It is critical to have an easy-to-navigate site if you want people to stick around for a while. In reality, you might not want to frustrate your potential customers with slow load times, cluttered pages, and confusing menus. Materials that should be easy to find and quickly access include contact information, talk-to-a-human tabs (instead of automated PAs), shipping information, order histories, and tracking options. If the visitors cannot find the product they are looking for right away on your site, they may give up and move on. For instance, to highlight important parts of the page, you can use white space designs. Understandably, carefully used images are always preferred as long as they do not infringe into critical content areas.

Mobile Friendly Design

The most common complaint with manufacturing websites is that they do not work on smartphones or tablets or that the site takes too long to load on mobile devices. Research has shown that mobile users tend to abandon websites that take more than 3 seconds to load, so you have to make sure your site is optimized for all devices. Not only does this mean you are catering to modern consumers who use their phones instead of desktop computers, but it also means more traffic and conversions.

Include a Blog on Your Website

Whether you’re just starting out with a website for your manufacturing business or you’ve had one for a while and it’s in need of a refresh, blog posts are a critical part of the equation. Not only do they help keep your website looking fresh and new, but they also play an important role in SEO.

With regular blogging, you can show credibility in your niche, build trust with your audience, and attract more website visitors as your posts beginning showing prominently in search results. If you need help blogging on a regular basis, consider working with a professional copywriting service in Massachusetts.


A well-designed website is essential for attracting potential clients, but it can be challenging to know where to begin with several aspects to consider. When it comes to manufacturing, brands need a website design that is professional and reflects the brand. To ensure your manufacturing website design is on-brand and meets all of your needs, it should be mobile-friendly, easy to navigate, have appropriate images/colors and links (call to action).

If you need help with a new website or a website redesign, we’re here for you! OpenVine Web Solutions specializes in providing attractive, cost-effective manufacturing websites for Massachusetts business owners. Contact us to learn more about our services or get a free online quote.

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