Focus on a convincing topic.
The best-performing posts focus on one convincing topic that appeals to the target audience. So find a topic that suits your goal best. Once you’ve decided on a topic that fits your blog’s area of focus, it’s time to put your writing skills to work.
Find an excellent blog post title.
Titles are essential in attracting traffic and views. Even wonderfully-written blog posts can fail miserably if your title isn’t catchy enough to be clicked on. So go ahead and put that thinking cap on and come up with unique and innovative blog post titles.
Create an outline.
Before you start writing, it’s important to create an outline for your blog post. The good thing about blogs is that they give you the freedom to play around with structure and format. The blog structure or outline is basically how it will appear to the reader as they read through it. Remember that there is no right or wrong way to create a blog outline, although a clean, gradual, and step-by-step outline is always recommended.
Give it the personal touch.
Irrespective of what you write about, adding a personal touch to your blog can be a great way to connect with your audience. It could be a nostalgic moment from your life or an outdoor activity that you enjoy daily, it could even be the way you make your breakfast; letting the readers know about the human side of you makes the blog post relatable and, therefore, more engaging.
Stay away from blocks of text.
Nobody likes to scour through pages and pages of text. Instead, make sure to break down your blog post with bullet points, lists, and images wherever you can. A visually clear and easy-to-follow blog post has more chances of retaining readers.
Wrapping up your blog post ambiguously without giving clear-cut advice will leave readers confused and unclear about what you are asking of them. Walk readers through the issue you want to discuss in a well-informed manner. Provide fact-backed information and propose logical solutions for them to act on.
Proofread before you publish.
Once you have an initial draft of your blog post, read through it to spot typos, and cut out sentences that don’t add value to the article. You may even get an editor to check for proofreading. But, no matter how you choose to do it, do not skip this part in a bid to publish your blog post. There is nothing more disappointing than finding basic spelling errors when reading through an article.
Search Engine Optimization is a must.
The way you incorporate SEO tactics in your webpage and blog will determine how internet search engines will rank your content. This will, in turn hugely influence how many people will be able to see your blog at all. Knowing how to search engine optimize your blog content can make all the difference when it comes to online visibility. Some SEO winners that should always be present in your blog article are:
- High-ranking keywords
- H2 and H3 heading tags
- Center-oriented images
- Alt text for images and videos
- Keyword-rich metadata
Consider hiring a professional SEO expert to ensure your web page and blog articles are optimized for SEO.
Promote your blog posts.
Once you have enough articles on your blog section, you can move on to the networking part. Marketing your blog is especially important if your business is connected to the blog. Some ways you can promote your work online are:
- Appear on a podcast
- Send out emails
- Talk about it on Social Media platforms
- Collaborate with other influencers in the same field