Let’s say you have just written a great blog post on your business blog. Informative, amusing, something for everyone, really…. Now what? How can you take that piece of content and turn it into an inbound marketing tool that will lead visitors to the desired action on your website?
The answer lies in your Call-to-Action button (CTA). Whether it’s “Get Started Today,” “Free Quote.” or any other offer you want to put out there to lead visitors into your marketing funnel, there are some basic tried-and-true rules to follow to create CTAs that are amazingly clickable.
- Use Persuasive, Action-Oriented Text. Skip the boring one-word text buttons (go, call, enter, submit) and go for words or short phrases that make readers want to take action, like: Sample Our Free Trial, Reserve Your Spot, Dowload Slideshare, Sign Up for Our Newsletter, or Register To Get Started.
- Limited Your Button Text to 5 or Fewer Words. Need to say more? Add some text above your button, but keep it pithy and to-the-point because visitors have a short attention span. WordStream does a nice job with their CTAs using a brief description, an eye-catching image, and the CTA button:
- Choose Your Colors Wisely. While there are many opinions out there on which colors to use, in the end it comes down not only to color choice but site hierarchy and overall website design. In short, your button color should stand out against the rest of your theme. For example, if your website uses blue and green as its primary colors, go with something that will stand out, like orange. Click here for a great post by Conversion XL on which colors work best for CTAs. The answers might surprise you. Here is an example of a CTA that stands out.
- Put Your CTA in a Place That Makes Sense. According to eye-tracking research by Nielsen, people typically read left to right and top to bottom in an “F” shape.
That said, it makes sense to place your CTA above the fold on your webpage and/or at the bottom depending on the desired action. For example, if you want people to sign up for your newsletter, the top right corner would be a good spot. If you are offering a free quote on web design services on a blog page about web design, it would be a logical next step to put it at the bottom of your post or further down on the sidebar so that visitors can consume the information before taking that next step. If you aren’t sure, use A/B testing to see what works best for you.
- Consider the Size of Your CTA. We’ve all seen them—those headache-inspiring buttons and images that smack you in the face when you land on a web page. A great CTA should be large enough to get the attention of your audience but not so big that it becomes distracting or obnoxious. Instead of size, use color and font style to draw attention to your call-to-action.
- Make It a No-Brainer. We subscribe to the “don’t make me think” school of thought. This means that your CTA should be super clear and simple so there is no question as to what you want the visitor to do. Let them know that there is no obligation, no cost, no hassle, etc. so they don’t have reason to hesitate on your offer. If you are including form fields (name, email, or other), keep them to a minimum.
Hopefully these tips will help you create amazing and irresistible CTAs for your website, blog, or landing pages. If you need some help creating calls-to-action, don’t hesitate to get in touch with us. Our marketing experts can create effective CTAs to help you get the results you are looking for.
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