Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write guest posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner.
In this post, we’ll take a look at guest blogging from the perspective of both the blog owner and the guest poster to see if it is a worthwhile endeavor that will benefit your company.
Benefits to Accepting Guest Blog Posts for Your Business Blog
Although it may seem a little risky at first, there are some major benefits to accepting guest posts for your blog. Here are some of the top reasons to consider inviting other authors in:
- Post fresh content more frequently. We all get busy, and writing blog posts isn’t always at the top of the “to-do” list. By accepting guest posts, you can keep that blog stocked with consistent, valuable content for your audience even when you don’t have the time to keep up with it.
- Boost your website visibility in search engine results. Whenever you post new content on your website, search engines have something new to index. Websites that post quality content frequently show significantly higher in search results than those that don’t update because search engines view frequently updated sites as more relevant and valuable to searchers.
- Broaden your topics to attract a larger audience. It can be beneficial to have guest bloggers who are experts in your niche provide blog posts because they may add new perspectives and touch on topics that you may not have considered or written about. This can attract new visitors.
Considerations for Accepting Guest Posts
While this may seem like a no-brainer, accepting guest posts is not as quick and easy as it sounds. Much like anything else that matters, additional work will be required to make sure guest blogging is successful for both you and your guest bloggers. Here are some things to consider before accepting guest posts.
ü Be prepared to sift through many posts that are not up to the quality standard you have for your site. If you do decide to accept guest posts, it is a good idea to create guidelines for post submission.
ü Be committed to setting time aside to format, edit, and fact-check each post to ensure that the information presented is high-quality, accurate, and easy to read.
ü Set aside time to check all the hyperlinks within each guest post. In some instances, guest posters can try to “game” search engines by getting certain links to your site that can ultimately get your website penalized by search engines. Make sure hyperlinks go to reputable websites and are a natural fit with the post topic and your audience.
Tips for Working with Guest Bloggers
To streamline the process for everyone involved, follow the tips below:
- Search out guest bloggers whenever possible by looking first within your own team (They may surprise you!), then by checking the comments section of your own blog, and even searching them out on social media. For ideas on how to find the best guest bloggers, check out this post by Helen Nesterenko, Founder and CEO of Writtent.
- Create guidelines for guest bloggers to follow and strictly adhere to them (length, topics/categories, etc.). Check out the guidelines set forth by ShoutMeLoud.com, a top blogging site, for ideas.
- Accept only high-quality guest posts. Though it may be tempting to post less-than-amazing work, sub-par blog posts will hurt your credibility with your visitors.
- Check out your potential guest bloggers on social media, as well as their blog, to see if they really are experts, or at least knowledgeable, in your niche.
- Review each post using Copyscape and Grammarly or similar tools to double-check that the work is original and that it is free of grammatical errors.
- Check all hyperlinks within each post to ensure that they make sense and are valuable to your audience.
Benefits of Guest Posting
Now that we have looked at guest blogging from a blog owner’s perspective, let’s shift focus and see the motivation behind the guest blogger. As a blogger, you may be asking why you would want to offer to write free blog posts for other people’s blogs. Here are some ways guest posts can benefit you:
- To be perceived as an expert in your field.
- To increase brand visibility.
- To create backlinks and traffic to your website. When a guest blogger provides a post, that post links back to your website at some point (usually at the end of the post with their author byline or author bio box). This will help boost traffic and, over time, improve your standing with search engines.
- Guest blogging can be an effective inbound marketing strategy. By creating an effective CTA in your guest post, you can walk visitors through a specific path (i.e. downloading additional content, email signup, etc.). For ideas on how to accomplish this, check out inbound marketing expert Neil Patel’s post, Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer).
Whether you are a blog owner or a guest blogger, guest blogging can be mutually beneficial for everyone involved. With clearly set guidelines and high-quality content, both parties can benefit from expanded online reach, increased authority within a given niche, and heightened brand awareness.
Need help setting up a blog to reap the many benefits of business blogging? We’re here to help. Feel free to contact us with blogging questions, for blog writing services, or to get your own blog set up.