It’s no secret that producing and promoting good quality content is essential for obtaining leads on your website. However, for a plumbing company, what makes great content isn’t the same as other businesses. Plumbing companies need to provide content that educates potential customers about their services and explains how to fix issues in their own homes, and troubleshoot common problems. In this article, we’ll discuss how to increase plumber SEO Massachusetts traffic leads to your website.
Add Keywords to Your Title Tag
When you add specific keywords to your title tag, you’re making it easier for search engine bots, like Google Search or Bing, to be able to relay information about your page back to their users who are performing a search on that keyword. This can help boost the chances that your site will show up higher than other sites when someone searches on that keyword.
Improve Your Internal Linking Structure
Internal linking structure relates to how different pages of your site link to each other. When one page links to another page on the same site, it is called an internal link. When one page links to a page on a different site, it is called an external link. Improving your internal linking structure means ensuring that all of the pages in your site have as many internal links as possible and that they are linking only to appropriate pages. While this isn’t going to affect your ranking with search engines directly, it can help ensure that your content is easy for users and search engine bots alike to navigate and find.
Create Unique and Informative Content on Your Website
Original content designed to be useful, entertaining, and educational is the most effective way to attract leads. It is important to note that these kinds of documents require more effort and thus more time to create than a standard press release or article. However, the effort will increase your website traffic (and leads) over time.
The first step to creating organic content for your site is to decide what you want your company blog or website to accomplish. Is it meant to inform? Engage? Entertain? Then determine the best way to accomplish those goals (for example: through humor or serious writing). Create a strategy around these goals and write regularly! The more content you provide, the better it is for plumber SEO Massachusetts, bringing more traffic and leads.
Use Local Schema Markup to Show Up in Local Search Results
If you want to show up in Google’s local search results, it’s essential that you mark up your website correctly for local search engines. This means using the correct HTML code on your website so that Google and other search engines can understand what your business is about. There are two different types of schema markup that you can use:
- Local business markup: It is used to provide information about your business location, hours of operation, phone number, and other details to help customers find you in their local search results.
- Google Knowledge Graph markup: It helps users find you when searching for information on a specific topic – based on what they know about the subject already.
While local business markup provides general information, Google Knowledge Graph markup helps users find you if they already have some knowledge about what they are looking for before they even land on your website.
Use Videos in Your Blog Posts
Video content is becoming increasingly popular, and it’s no wonder why. The video format allows viewers to be fully immersed in your brand message, creating a lasting impression that will drive engagement and conversions. To further capitalize on this trend, consider using videos embedded within blog posts.
As an example, let’s say I’m a plumber who is posting on my blog about how to install a sink trap. I can use videos created by other plumbing companies to demonstrate the proper technique for installing a sink trap or properly maintaining one. Of course, I’ll also include text instructions with my blog post to help increase my page rank on search engines and draw even more leads to my website. If you don’t feel comfortable blogging, consider hiring a copywriting service to help you.
Use Geo-targeting In Your Local SEO Strategy
Geo-targeting allows you to target your local area and may help the user decide whether they need to hire a local company. Giving users a map and the approximate distance from their location to your store or office can be extremely helpful. This feature will also show up on the search engine results page (SERP) and is especially helpful if the user does not know how to use specific keywords.
SEO meta descriptions are often overlooked to improve website traffic, but they can be an excellent source of additional traffic from the SERP. Meta descriptions are the description of your site shown inside the search engine results page. The description should always be well constructed, including the main keyword you want to target for that page. It should also be relevant to the content of that page and include any other important information about that page, such as price, availability, and contact information.
Ultimately, these are a few of the most effective (and cheap) ways to improve your plumber SEO score to attract more people to your plumbing business website. If you need help getting your website to show up on the first page of search results, we’ve got you covered! Check out our Massachusetts SEO services here or get started with a free online quote.