When you use Google to look up entities (such as people, places, organizations, or things) that are part of the Knowledge Graph, you might see information boxes on the side of the search results. These are called knowledge panels, and they give you a quick overview of information on a topic based on Google’s understanding of available content on the web. In this article, we will talk about what the Google Knowledge Graph is, why you should claim yours, and how to do it. Read on to get started!
What Is the Google Knowledge Panel?
The Google Knowledge Panel, also known as the Knowledge Graph card, displays a summary of information about entities like businesses, organizations, places, celebrities and more. It pulls facts, images and other details directly from Google’s Knowledge Graph, its knowledge base of real-world entities. The panel shows up on the right side of search results pages when users search for brands and public figures.
For example, searching for “Patriots” brings up the franchise’s Knowledge Panel with its logo, broadcasters, player information, and more. Panels for celebrities can list their occupation, birth date, spouse, hit songs and noteworthy roles. The goal is to provide users with key facts about the entity, so they can quickly vet it before clicking through to the website.
How are Google Knowledge Panels Created?
Knowledge panels are created automatically, and the information in them comes from various sources across the web. Sometimes, Google may collaborate with data partners who provide authoritative data on specific topics like movies or music, and combine that data with information from other open web sources.
Google wants to make sure that the information they show in knowledge panels is accurate and up-to-date. That’s why they allow the people or organizations who are featured in these panels (like celebrities or TV shows) to claim their panels and suggest changes to the facts. So, some of the information you see may come from verified sources who have edited their own knowledge panels.
Google also displays images in the knowledge panel to give you a visual overview of the topic. These images can come from different places. For example, some people or organizations who have claimed their panels may choose a featured image from the web. Other images (especially when there are more than one) are a sample of Google Images results for the topic and are automatically collected from the web.
Google updates knowledge panels regularly as new information becomes available on the web, but they also welcome feedback from two main sources: the entities themselves and the general users.
If you are the person or the official representative of an entity that has a knowledge panel, you can claim this panel and suggest changes. Google will review your suggestions and make sure they are accurate before updating the panel.