If you have been searching for businesses over the course of the last couple of months, you may
have noticed some additional features within Google business posts that weren’t
there before. Google posts – posts that appear within the Google business listing
(which appears to the right of search results) – are now an option for most business
Unlike Google +
posts, these posts do not appear in the list of search results, only in your
Google business listing. They can be a great option if you want to feature a
special offer, showcase a new product, or highlight other information for current and prospective customers.
Adding Google Business
Posts for Your Google Business Listing
If you are
interested in using this opportunity to promote your business, here is how to
1. Sign into your
Google account and click on the My Business icon to access your verified Google
Business listing. Click here if you need to create or claim your Google Business listing.
2. Under Location,
click Manage Location within your business listing.
3. From your Google My
Business dashboard, click on Posts in the left hand column.
4. Click on the Write
Your Post box at the top. From here you will be able to:
- Add an eye-catching
image (recommended 750×750 pixels for image size).
- Write a 100-300 word
post (first 100 words will show up in the post, so put your most important
- Make the post an
event if appropriate.
- Add a call-to-action
button to link the post to your website or other location.
5. Once finished, click the Preview button in the top right
corner, then click Publish in the top
right of the preview box.
Once you have
published your post, it will appear in your Google business listing for one
week before disappearing. You can have more
than one post going at a time, however viewers will only see the two-and-a-half
most recent posts.
Because these posts
don’t get indexed by Google, they do not replace your Google + posts. This is
just another effective (and free) way to get noticed and is well worth the couple of minutes it takes! For more details on these new posts, check out this article by Search Engine Land.