If you have been searching for businesses over the course of the last couple of months, you may
have noticed some additional features within Google business posts that weren’t
there before. Google posts – posts that appear within the Google business listing
(which appears to the right of search results) – are now an option for most business
owners.

Unlike Google +
posts, these posts do not appear in the list of search results, only in your
Google business listing. They can be a great option if you want to feature a
special offer, showcase a new product, or highlight other information for current and prospective customers.

Adding Google Business
Posts for Your Google Business Listing

If you are
interested in using this opportunity to promote your business, here is how to
do it.

1. Sign into your
Google account and click on the My Business icon to access your verified Google
Business listing. Click here if you need to create or claim your Google Business listing.

manage Google business listing

2. Under Location,
click Manage Location within your business listing.

Manage Google business listing to add posts

3. From your Google My
Business dashboard, click on Posts in the left hand column.

Instructions for adding a post in Google business page

4. Click on the Write
Your Post
box at the top. From here you will be able to:

  • Add an eye-catching
    image (recommended 750×750 pixels for image size).
  • Write a 100-300 word
    post (first 100 words will show up in the post, so put your most important
    information there).
  • Make the post an
    event if appropriate.
  • Add a call-to-action
    button to link the post to your website or other location.

5. Once finished,  click the Preview button in the top right
corner, then click Publish in the top
right of the preview box.

Once you have
published your post, it will appear in your Google business listing for one
week before disappearing. You can have more
than one post going at a time, however viewers will only see the two-and-a-half
most recent posts.

Because these posts
don’t get indexed by Google, they do not replace your Google + posts. This is
just another effective (and free) way to get noticed and is well worth the couple of minutes it takes! For more details on these new posts, check out this article by Search Engine Land.

If you need help
with your business posts or want help with an overall social media strategy to
get your message out, contact us today or get a FREE ONLINE QUOTE!