How to Use Social Media Ads to Reach Local Customers with Geo-Targeting
So you are active on social media and have even built up a significant following on various social media platforms. But is it translating into sales? If not, it might be time to look at geo-targeting through social media ads to reach potential customers in your local area.
Using Social Media to Find Local Customers through Geo-Targeting
Geo-targeting is a tool that helps you target a key demographic or audience based on a certain location. Social media sites like Twitter and Facebook can help your promoted ads and posts reach a local audience through IP address (the address from where your user logs in) as well as their recorded address (one which they have listed). Facebook and Twitter also offer some useful additional targeting features to help you hone in on local consumers that have interests similar to what you are offering.
In this post, we will walk through the basic steps of geo-targeting with Facebook and Twitter ads.
Creating Facebook Promoted Ads and Posts
Facebook makes it easy to target your specific audience for a relatively small amount of money to help you increase your “likes” and get more click-throughs to your website. Do you have a great post on Facebook that promotes a product or service with a link to your website? As an administrator for your Facebook business page, you can easily boost your post by clicking the “boost post” button on the bottom right of the post.
Then you can specify your geo-targeting criteria to reach your target audience by location, age, and interests; set a budget; and chose the duration of the post.
Another way to geo-target is through Promoted Ads. If you click the “Promote Business” button at the top right of the page, you can choose from a variety of options, including boosting a post, promoting your page, and more.
Creating Twitter Ads
Twitter also gives you the ability to geo-target when you create an ad campaign. To do this, go to ads.twitter.com, log into your account, and click “create new campaign” button in the top right corner.
You will be given a list of options, along with a “help me choose” selection, which offers more details on each type of campaign when clicked. Once you choose your campaign, you will fill out a targeting section for your ad. Options for targeting include locations, gender, languages, and selected devices/platforms. You will also have the option to choose selected keywords, followers, interests, TV marketing, and tailored audiences.
Twitter and Facebook both offer helpful information to walk you through the ad campaign process, even if you don’t have any prior experience with social media ad campaigns. Since it is relatively inexpensive to advertise and you can set your budget, it’s worth creating a small campaign for each to find new customers in your area. When the campaigns are finished, compare the results to see which platform works best for your business. You can then focus your efforts on the campaigns that will be most successful.
Would you like some assistance with your next advertising campaign? There are many online advertising options available to help you find new customers in your area. Contact us today to learn how you can build your local customer base through targeted advertising.