Introduction: Why Does Your Blog Need Promotion?
Whether it is personal or business related, every blog needs to be promoted to maximize its reach and draw the kind of traffic you are hoping for. Even the best blog content can get lost in the sea of similar posts if it isn’t promoted. So how do we make sure our blogs don’t get buried? How do we make sure that people actually read the content that we are publishing?
If you’re blogging, you’re probably wondering what the best ways to promote your blog are. This post will introduce you to the different types of blog promotion and help you gain more exposure for your content.
Here are some tips on how to get the most from your business or personal blog.
Perform Keyword Research
Identifying the best keywords to use within your blog posts can help generate more traffic and increase your blog’s rankings in search engine results pages (SERPS). There are a number of tools to help you find the best keywords around your niche/topic. A couple of them are Semrush and ahrefs Free Keyword Generator. Google is also helpful in finding great keywords and topics. By simply using the Google Search feature, you will get recommendations for similar searches.
You will also see a “People also ask” section about halfway down the page of search results, which reveals similar questions that are popular with your searchers.
Finally, if you scroll to the bottom of a search results page, you will see “Related Searches,” which has a treasure trove of keywords you may not have considered.
When settling on the best keywords for your blog, be sure to keep these things in mind:
- Search volume of your topic
- Searcher’s intent
- Difficulty of your keyword
- Potential traffic
Once you have finished your keyword research, make note of the ones you will be targeting. These will be added throughout your post in the page title, images, headings, URLs, content, and meta descriptions.
Optimize Your Blog Post for SEO
One building block for a successful blog post is on-page optimization. This refers to steps you take on your website (and within your post) to make it more search engine-friendly. Here are some tips for blog post optimization.:
Make sure your website is mobile-friendly so anyone who comes across your content can read it easily, no matter what device they are using. A fully responsive site isn’t just beneficial for readers; it is also a ranking factor for Google. If your site isn’t mobile friendly, it won’t show up near the top of the SERPS.
Provide high-quality content in your blog posts. Visitors will quickly bounce from your post if you aren’t offering helpful content, which is probably not your goal. As such, make sure what you are writing is concise, engaging, and valuable to readers. Your title should match up with the content (i.e. no click bait headlines). Shoot for an average length of 750 to 100o words for your posts. This isn’t a hard-and-fast rule, but most experts agree that longer content performs better in search engine results. Add engaging images, video embeds, infographics, or other visuals to make your content even more engaging.
Add links to all of your blog posts. There are two types of links to add: internal and external links. Internal links are helpful because you can guide readers to other areas of your website. They also help search engines better understand and rank your site. External links to reputable, high-traffic sources can also help boost your credibility with visitors and help Google understand what your post is about. Make sure you have any external links within your post open in a new tab so readers don’t have to leave your website to check them out.
Optimize your blog post images. There are several ways to do this:
- Name your image to match your blog post content and what is shown in the image. Use a keyword within the image name if possible.
- Fill out the “alt text” for your image. Include keywords in this field as well.
- Compress your image by reducing the its file size. Make sure to use a .jpg file type for website content. There are several tools available to help with this, including Image Compressor and TinyPNG. If you have access to Photoshop or another program like Corel Draw, you can optimize your images there.
Leverage Your Social Media Accounts
Facebook, Twitter, Instagram, LinkedIn, and Pinterest are social media staples and they can be used as promotional tools for your blog. Best of all, it’s quick and free to post your content on these networks!
Business blogging can also help you gain more followers on social media. Whenever you create a new post, you are providing another opportunity for social media followers to share content from your website. This amplifies your reach across social networks and drives visitors to your website, where they can become leads. It’s a win-win.
You can publish links to your blog posts to LinkedIn, Facebook, and other social media channels, and even use snippits from blog posts for tips, tricks, or other valuable tidbits that your audience will love to share. In this way, you can get several social media posts out of a single blog post.
If you are looking for an easy way to publish to your social media channels, check out Hootsuite’s free tool.
Include Blog Posts In Your Email Marketing Campaigns
Often overlooked, email marketing is still a very powerful way to reach current and potential customers. Consider sending out a weekly or monthly blog newsletter to build your readership. Be sure to include a clear call-to-action where email recipients can click to view new blog posts they may find helpful.
Also, add a newsletter signup form on your blog or another prominent area of your website so your website visitors can subscribe to your newsletters. This is a great way to start building a relationship that can lead to paying customers.
Promote Your Blog on Your Website
Your website is a great vehicle for promoting your blog posts. To maximize this opportunity, be sure that your blog is prominent in your website menu. Include buttons and/or links throughout your website that drive people to your blog. As mentioned above, include a subscription call-to-action on the website so visitors can sign up to receive new posts via email.
Five Tips for Effective SEO Copywriting That Will Help You Rank Better in Google Search Results Pages
With the help of keyword research tools, SEO copywriters can analyze the competition on their target keyword. This will help them optimize their content to rank higher in Google Search Results Pages.
1) Define your target audience
2) Conduct keyword research on your target keywords
3) Optimize your content for search engine crawlers
4) Create a focused, clear message that appeals to people’s interests and not just the need to buy
5) Utilize persuasive words that are convincing and relevant
Business Blogging for Increased Leads and Customers
In a nutshell, blogging for your business can be incredibly beneficial. Good blog content can single-handedly drive more traffic to your website than any other free marketing tactic if promoted properly.
If this sounds great, but you don’t have the time or resources to create engaging blog posts for your business website, get in touch with us. Our blogging experts have the skills and SEO experience to create content that drives visitors to your website. Contact us today to learn more about our blog writing services!