Yes, your business website is the cornerstone of all your digital marketing efforts. Without an online presence, you will miss out on the majority of your potential customers, but your competition won’t. Your website itself is a highly effective digital marketing tool. When SEO optimized, it can help you stand head and shoulders against your competitors. But more than that, it is where you send leads from other digital marketing efforts, including email marketing, social media marketing, pay-per-click advertising, and more.