The best way for accounting firms and CPAs to demonstrate their knowledge and showcase their services is through websites. However, most people miss out on properly using the readily available technology and techniques to acquire clients.

According to statistics, at least 89% of customers and buyers perform internet searches before making any purchase. Of those looking for a CPA, 60% of them search for accounting services on the internet.

Search Engine Optimization (SEO) is among the most effective strategies to be found by potential clients online. There are different types of keywords that you can incorporate in your website or even accounting blogs, such as CPA SEO Massachusetts, accounting, CPA SEO, certified management accountant, and bookkeeper.

Remember: You and your website compete with hundreds and thousands of websites and CPAs with the same goal as you. So instead of using paid advertising for a temporary bump in traffic, let customers find you online organically through a well-planned search engine optimization strategy.

In this article, we provide you with five effective ways to boost traffic and leads to your website.

Update Your Website And Make It Unique

It is not enough that you have a website because, as we have mentioned, you have many competitors with the same target market. It is likely that if your website looks tacky and unorganized, your clients will instead visit other websites that make them feel welcome and are easier to navigate.

Based on the data provided by Adobe, if your website is unappealing, there is a greater chance that you’ll lose 38% of potential customers. This percentage is enormous, especially if your accounting business is a start-up or you are just starting as a CPA.

Thus, examine your website objectively to see the areas that need improvement. Make sure that the whole look of your website is clean and pleasing, but don’t focus solely on the design. Since you are selling your services and yourself, put detailed information on what your clients need to know.

If you need help with professional web design, there are a number of Massachusetts website design firms that can help you build an attractive, affordable website.

Use The Power Of Social Media

Social media marketing is a powerful tool that can change your life in minutes in this modern world. The same concept is applied in making yourself stand out and showcase your uniqueness. However, having Facebook, Instagram, TikTok, and Twitter is not enough if you don’t optimize CPA SEO searches and engage with your target market.

Sometimes, your target market wants to know more about you and your services. But if you’re not replying to them and making them feel important, they might switch to someone who can. If you don’t attempt to interact with your audience, you can never establish a loyal market. You’ll miss out!

Start A Blog

A blog is another powerful technique where your accounting firm or you as a CPA can highlight your expertise and knowledge in your field. By focusing on accounting, tax, or related professional topics, your clients will know where you stand in this business market.

Your website will appear higher in search engine results pages if you host your blog on your website. It will organize the content, and your readers can forward it to the following content you will post.

Many of our clients find that their blog is the most popular content on their websites, bringing in hundreds and sometimes thousands more viewers than would otherwise visit the website.

Pro Tip: Be sure to add a call to action at the bottom of each blog post, as well as links within the posts to your services pages. Your blog posts should aim to be informative, not salesy, but should guide the reader to what you offer should they be interested in your financial services.

Improve Loading Times

One of the most effective ways for your clients to stay in your account or website is its loading times. As per studies, a person will most likely engage in a site when it loads quickly and can cater to enough traffic without sacrificing its quality. If you have a website, but it’s slow, it’s time to redesign and optimize it.

Create Backlinks

Creating backlinks is not an easy job, nor a glamorous one. However, they can significantly improve the exposure of your website. Backlinks are your website links that are posted on other websites or platforms.

It may not appear engaging, but as per google, when customers connect on your site and optimize your searches, it presumes that you are valuable. Therefore the more backlinks you have, the better.

Work With a Professional Web Development Brand

We understand that dealing with SEO can be a tricky and lengthy process. At OpenVine, we develop your vision towards a successful website with fruitful SEO. Contact us today to get started!

Get our monthly emails for website and digital marketing tips and tricks!