As a smart business owner, you already know what a great website can do for your business. Chances are, you’ve already invested a good bit of time and resources into a professional looking website to showcase your products or services. But what if months go by and it doesn’t bring in the leads you were hoping for?
Don’t worry—there could be some easy fixes to help you boost your traffic and get the most out of your website. Here are some common problems websites can face:
The Design Isn’t User-Friendly.
Your Call to Action Is Missing in Action.
Your SEO Strategy Isn’t Effective.
The Navigation Is Off Course.
Bulky Content Is Weighing the Site Down.
Your Website Isn’t Responsive.
Your Site Is Missing Out On Social Sharing Opportunities.
Your Blog Is Inactive or Non-Existent.
Your Website Is Gathering Dust.
Take a good look at the website from the perspective of your target audience. Does it have a clean, organized feel, or does it appear cluttered? Is the text color and font easily readable? Do the images chosen reflect your brand in a positive way? Are there too many elements on your pages? These are all important factors to consider when designing a site your visitors will appreciate.
So visitors have landed on a page of your website. When they get there, do they see a clear call-to-action to guide them in the direction you want them to go? If not, create a bold CTA that tells visitors exactly what to do next. HubSpot does a great job with their CTAs. Check out the example below:
Do you have to scroll through page after page in the SERPs to find your website when you perform a search using your targeted keywords? It could be a couple of things. Either your SEO strategy isn’t effective (or downright non-existent) or you could be over-optimizing in the form of keyword stuffing. Remember that when you are optimizing your website or blog that you are catering to people—not search engines. Use a variety of keywords, including long-tail keywords, in your content (including text, meta tags, images, etc.) to cater to your visitors.
According to various studies, you have less than eight seconds to present your visitor with the information they are looking for. If they can’t find it, they will bounce from your site and likely land on a competitor’s site. Put yourself in your customers’ shoes and assess your navigation to be sure that potential customers can easily find your products and services within a click or two. Keep your main navigation uncluttered and include a search box and site map for easy access to all of your site’s content.
Web visitors like to get information in bite-sized pieces and will rarely read long blocks of text. But that doesn’t mean you have to skimp on valuable content. It’s all in the presentation. Keep your text simple and to the point and include white space, subheadings, bulleted information, and eye-catching images when you can to present easily-digestible content that can be quickly skimmed by readers. Click the link for more tips on writing good business website content.
With mobile viewing set to equal or even outpace desktop viewing by the end of 2014, most businesses can benefit greatly by upgrading to mobile-friendly websites. Why? Static websites load more slowly and are hard to navigate on tablets, smartphones, and other mobile devices. This is frustrating to potential customers and can drive them into the open arms of your competitors. The best part about responsive design is that it adapts to fit ANY screen size, no matter what device your visitors are using.
Do you have social buttons on your site that link to your social media platforms and allow visitors to share your great content? If not, it’s time to harness the power of social media to expand your digital reach.
Blogging is a great way to attract visitors by providing them with something of value and establishing yourself as an industry leader and a trustworthy problem-solver—not to mention the SEO benefits. If you aren’t blogging weekly (at least), you are missing out on a valuable opportunity to drive traffic to your site.
When was the last time you updated the content on your site? Just prior to launch? If so, it’s time to get rid of old, stale content and replace it with fresh, up-to-date information. When a site doesn’t get updated regularly, search engines determine that the site isn’t providing good information to searchers. That means that your site’s ranking will get worse the longer it sits dormant. By updating your site regularly, you give Google and other search engines a reason to index your site more frequently.
Your website is the centerpiece of a successful internet marketing strategy. If you want to leverage your website to increase quality leads and grow your business, you’ll want to take a critical look at the common problems listed above. None of these issues are hard to fix, but they will require a bit of time and effort.
Need some help? We’re here for you. Our professional digital marketing and web experts analyze your website and suggest changes that will help you increase web traffic and boost your bottom line. Contact us today to get started.
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