Many businesses view Facebook as an integral part of their social media marketing strategy and will go to great lengths to grab the attention of a small percentage of its over 1 billion monthly users. But given Facebook’s frequently changing algorithms, many businesses have recently seen a drop-off in stats and reach percentages.
So how can businesses continue to leverage Facebook as an effective marketing tool? Here are some tips to help you make the most of your Facebook page:
Post Compelling Content Consistently. According to a recent study by Track Social measuring the relative response score by Facebook post frequency, one post a day got the best relative response score. The more posts, the less relative response. The takeaway? Post once or a couple of times daily (you can schedule posts for the weekend), but don’t post too many times per day or you will start to look like a never-ending commercial.
Post During “Peak” and “Off” Hours. To figure out your audience’s peak viewing hours, check your Facebook analytics. While it’s always a good idea to try to post during peak times, keep in mind that only a tiny percentage of your audience will see the post due to a large amount of competition. Try posting during off hours. With less competition, your posts can see increased visibility. Try it out to see what works best for you.
Engage Your Audience. Try to get your audience involved by posting questions that invite them to share their concerns or give valuable input. After all, it is “social’ media. Be sure to respond to what others post, if appropriate. The more you engage, the more of a connection you can build with potential customers.
Variety Is the Spice of Life. In addition to your text only posts, try to include visual content like videos and images in your posts whenever possible to help capture the attention of your audience.
Don’t Use Posts as Sales Pitches. Facebook is a place to develop a relationship with potential and current customers. Avoid shameless sales pitches and product hustling on your site. Instead, offer helpful tips that solve problems or enhance the lives of others through helpful blog posts, advice, etc. You can promote your products or services more subtly this way.
Check Out the Competition. One tried-and-true method to understanding what your audience wants is to scope out what your competitors are posting. Take a look at the amount of “likes” they have and what they are posting. See what posts seem to get the most attention from their followers and implement the ideas on your page.
Consider Facebook Ads. Online advertising can be expensive (yes, Google, we are talking about you), but Facebook ads are fairly affordable even for businesses on a tight budget. And with the recent algorithm changes, only about 6% of your Facebook business audience will see your posts. If you want to get noticed, it is worth forking over a little cash for advertising.
Do you have any Facebook tips that you would like to share? Like us on Facebook and let us know what’s working for you.
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