Not many doctors have a website where they can market themselves and provide resources to potential patients. There are many benefits to having a website designed for a doctor or medical group. Having a website can help enhance the online presence of your practice while also providing useful information to potential patients. The following will provide some useful information on what it takes to create a good Massachusetts doctor website design.
1. Provide Useful Information for Patients and Visitors
When you create your website, make sure that you are using it as a tool to provide visitors with important information. The most important information that needs to be included is general contact information, hours of operation, directions, and location services.
Providing the hours of operation is one of the easiest ways to give website visitors assurance that they can schedule an appointment around their busy lives. Other information that should be included is whether you accept insurance, provide after-hours services, and have a physician on call.
Another useful aspect of having a doctor’s website design is being able to communicate with patients online. Physicians can communicate with patients through email or online chat. Social media options are also available for physicians to keep in contact with patients online.
2. Improve Navigation
One of the easiest ways to improve the user experience is by making sure that your website navigation is simplified and easy to use. You want website visitors to be able to quickly find what they are looking for without feeling like they are navigating through the internet to get there. Start by creating an easy-to-use menu system where visitors can navigate using dropdown menus, text links, or icons that represent each section of your website.
With a good menu system in place, it’s important to include a search function that allows visitors to quickly find what they are looking for without browsing through multiple pages. Visitors should be able to type in the name of a physician or medical group and have their search results displayed on one page. Your website should also include a mobile option that allows users to access your website on their smartphones.
3. Create Strong Imagery
There are several ways you can make sure that your doctor’s website is aesthetically pleasing by embedding strong imagery into the design. Having good, high-quality images can provide visitors with an idea of what they can expect when they visit your practice. Make sure that images include people who look like they could be in the physician’s target market, and include before and after photos of patients if possible.
You want to make sure that you limit the amount of text on the home page so it doesn’t appear cluttered and hard to read. You can place an image slider on the home page so you can display multiple high-quality images of your business. You can also include an about us section or provide visitors with more information on the practice using text links. If you need help obtaining high resolution photos of your staff or office, reach out to a professional photographer in Massachusetts or your specific area.
4. Use Strong Calls to Action & Make it Mobile Friendly
When designing your website, make sure that it is responsive and works well on mobile devices. The number of people who are using mobile devices to access the internet continues to increase, making it essential that your website is accessible for everyone.
You also want to make sure you include a strong call to action on your website by including contact information and links to request an appointment or schedule an online chat with a physician. Providing visitors with the ability to request an appointment online or send a secure message to a physician can improve the user experience and increase patient satisfaction.
5. Use Target Keywords
Keyword research is important when you’re creating your doctor website design because it helps you figure out what keywords are the most popular in your area. This allows you to include targeted keywords that will provide high search engine rankings so visitors can easily find your website.
Once you have a list of potential keywords for your practice, make sure they are included in the title tags and meta descriptions on each page so you can include targeted keywords that describe what your business does without compromising user experience.
For doctor website design Massachusetts, you’ll want to make sure that you target local keywords. This will help you rank higher in the search engines for people who are looking for a doctor in their area.
6. Include Online Appointment Booking
Patients love the convenience of being able to book, cancel, or reschedule appointments without having to pick up the phone and call you. Many physicians who are looking to provide convenience and top-of-the-line services to their patients are including this option on their websites. Convenience for your patients may mean the difference between them seeking care with you or someone else. With the right integration, you can also save time by having appointments automatically show up in your calendar system!
OpenVine Web Solutions specializes in helping with doctor website design in Massachusetts or anywhere in the country! If you need a professional, affordable website for your Massachusetts practice, contact us today to see how we can help you or get started with a free online quote.