Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting:
- According to a recent study by Social Media Examiner, videos rank as one of the top three most effective B2B tactics according to marketers surveyed. (Source: Social Media Examiner)
- 64% of consumers are more likely to buy a product after watching a video about it. (Source: comScore)
- Using video on landing pages can increase conversion by 80%. (Source: Eyeview)
- Home page videos are shown to increase conversion rates by 20% or more. (Source: ReelSEO)
- 65% of executives have visited a vendor’s site after watching a video. (Source: Forbes)
Hmmm, maybe there is some merit to this video thing. So what types of videos would a small business owner want to consider using on his or her website? Here are some ideas of helpful videos:
Having trouble finding the right words to explain the product or service you provide? Forrester Research’s Dr. James McQuivey is quoted as saying, “A minute of video is worth 1.8 million words.” While we are not sure that 1.8 million is exactly accurate, it goes without saying that video is far more powerful than words. Instead of relying on text only, consider a video showing how a product or service works?
According to Animoto, a company which helps consumers create quality videos, having video on your website will cause visitors to stay an average of 2 minutes longer than on a website sans video. What better way to quickly capture and hold the attention of visitors who land on a product-related page than to showcase that product with a video?
Connect with your audience more effectively by providing a brief welcome or introductory message on the home page of your website. Introductory messages help increase the visitors’ level of comfort with a business owner and the products/services offered by the business and increase the likelihood that they will convert from visitors to customers.
Build credibility for your business by providing video customer testimonials. Putting a name with a face adds social proof and is more convincing than text alone.
Webinars are a great way to provide valuable information and establish yourself as a thought leader in your industry. If you host webinars, why not record and export your sessions for use on your website? This is a fairly painless way to provide great, engaging content to visitors. To boost SEO benefits, provide a text transcript below the webinar video.
These are just some of the types of videos that you can use on your business website to boost engagement and customer conversion rates.
Need help creating a high-quality, professional video to showcase your business? We can help. OpenVine partners with some of the best video production companies in Boston to create videos that get results. Contact us today to learn more about our video production services.