“How can I attract more visitors to my business website?” This is a very common question among small business owners. Luckily, there are a wide variety of actionable steps you can take to boost website traffic without breaking the bank. Here are five of them to get you started:
Include a variety of keywords.
Create compelling headlines.
Add links to your web page content and blog posts.
Utilize YouTube and Google+.
Choosing one important keyword for your website in no longer a good SEO strategy. For a more well-rounded, effective approach, focus on incorporating all relevant keywords and phrases, including long-tail keywords, into every bit of content you produce for your website. This applies to page text, blogs, and even your images. Learn more about how to identify great keywords for your business here.
As far as driving traffic to your website, blogging is one of the single most important things you can do. In fact, a recent study by Hubspot, which tracked 1531 small to medium businesses, revealed that those with blogs received 55% more traffic than their blogless counterparts. That’s big! This same study indicated that companies who increased blogging from 3-5x per month to 6-8x per month almost doubled their leads.
To get visitors in the proverbial door, you’ll want to peak their interest with an attention-grabbing headline. How-tos, tips, tricks, and “top ten” type headlines that address a common pain point or interest of your typical customer usually get the best results. Make sure you deliver on your headline in your content, or you will repel would-be customers. Find out more about crafting great headlines here.
Include relevant links within your text to additional content you think your visitor might be interested in. This is not only helpful for your readers, it is also beneficial for SEO. For example, many businesses have a list or overview of services on their “About” page. By linking each service to its respective page, you give visitors an easy way to click through to find out more about your individual services. The same technique can apply to blog posts.
Research done by Shareaholic shows that YouTube and Google+ drive the most engaged traffic of all the top social media sites. These findings are based on average time on site, pages per visit, and bounce rate. Use these social media sites to promote your website content whenever possible. If you are a B2B, add LinkedIn to this list—it ranked third for best engagement.
With some time and effort, you can use the five tips above to increase the amount of traffic you get to your website without spending a ton of money.
Looking for more targeted ways to increase quality leads and customer conversion rates? Contact us today to discover how our content, SEO, and internet marketing services can help you grow your business.
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