Landing Pages for Leads and Conversions
Landing pages are like that initial smiling face of your business on the internet. The first place your visitors are likely to land, landing pages are the best chance you have to show up. If you’ve ever been late for an important meeting, you understand the imperative that you should feel whenever you consider your landing pages. Optimized landing pages are likely the key revenue generating pages of your entire website.
Well designed landing pages are the first place that many visitors will encounter your brand and, from there, you have only a few moments to either convert that visitor into a lead (and collect an email address) or wave goodbye. Show them too many options, too many distractions, or absolutely everything that you do, and the likelihood is they won’t find what they’re looking for.
OpenVine Business Websites are designed to allow for multiple landing pages that better direct your visitors to exactly what they’re looking for, and to convert them into leads. But if they’re not purchasing right now, then they’re still likely to disappear forever. Lead conversions are the #1 concern.
Optimizing landing pages can often mean experimenting with design, photos and written copy to find the most successful combination. OpenVine has built and optimized hundreds of landing pages and their simpler counterpart, the single purpose Squeeze Page, and even ulta-compact single purpose mini-sites.
Converting visitors into leads should be the sole function of all of your landing pages. Lead generating landing pages and squeeze pages need to be custom tailored, tweaked and tracked to maximize those conversions, giving you the continuous stream of leads to grow your business.
Many online marketers will experiment with multiple versions of the same landing page, track the results and eventually settle on the landing page design that maximizes conversions. If you’re a small business owner, you should consider your online work in a similar light. Converting leads from an optimized landing page is simply too big of a revenue pool to ignore.
Landing page design and optimization can take place on your site or on numerous other friendly locations around the internet. OpenVine has designed and implemented research campaigns and conversion campaigns to build lists and to retain leads, but every project relies on adherence to a solid set of initial principles.
- Know your Customers – Know what they value and the value they expect from your organization. Your landing page should cleanly communicate what they can expect.
- Build Trust – Credibility in a landing page is built through testimonials, guarantees (including privacy), and photos or illustrations. Effective landing page design relies on all of these.
- Simplicity is Everything – What separates a landing page from every other page of your website is usually the singular purpose. That means that visitors are simply signing up for your newsletter or for a value-added bonus. The one result you should expect from your landing pages is an email address. But a list of those email addresses can be a very important thing.
Leads are interested. They’re often uncertain but they’re willing to hear more from you. Building trust through email marketing may continue for a period of weeks or months, depending on the nature and expense of the sale you’re hoping to make, and your readiness to really exploit email marketing.
Again, OpenVine provides experience, methodological expertise and serious strategy for Landing Page Optimization, Leads Conversion and the Email Marketing that makes it pay off.
A pool of qualified leads is a tremendously valuable asset to any business. Leads generated through a properly designed landing page or squeeze page will sustain many businesses for months or even years.
OpenVine will be happy to discuss optimizing existing landing pages, your entire site, or a campaign to maximize your lead conversions through a comprehensive program designed just for your business, your industry and the service you provide. With deep industry experience, there are simply no better landing pages on the internet.