Foxborough, Massachusetts Website Design Services

Professional Websites for the Foxboro Business Community

OpenVine is proud to work with Foxborough business owners to create websites that help you attract more leads and stand apart from your competitors. We understand the level of excellence established in the community, and the variety of markets served, such as Gillette Stadium and the Patriots Hall of Fame Museum for sports fans, the F. Gilbert Hills State Forest for nature lovers, and the Union Straw for local diners. We’re here to help you keep pace with the changes in technology and at the forefront of your Internet presence.

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7 Ways a Website Can Help Your Foxboro Business

  1. Save Time By Automating Routine Inquiries

Do you find yourself fielding calls throughout the day where potential or current customers are asking basic questions like where you are located or what your hours of operation are? Rather than taking calls that shift your focus away from other important aspects of your business, or missing them and frustrating the person calling, putting up a basic website can help cut down on phone calls . Automated Chat Bots are getting more sophisticated and can, in many cases, answer most visitor questions. These are easily added to websites to improve your internal productivity.

2. Improve Customer Service and Internal Workflows

Potential and current customers don’t like to have to call to gather information. A website can provide much of the information they need! Here are some ideas of what you can include on your website that will help serve them better:

  • Pricing (including “customer-only” prices)
  • Online quote form
  • Contact us page form (instead of just an email address)
  • FAQS
  • Knowledge base
  • How-to videos
  • Customer self-service options, like change of address
  • Appointment booking
  • Much more!

3. Provide Timely Communication

Communicate important information about your business, such as weather impacts, product inventory, service availability, special offers and more. When paired with social media, your website becomes a helpful information center. People love it when they think, “maybe I can find it on their website,” and then it’s there! You will stand out from your competition!

4. Sell Products or Services Online

An ecommerce website can help increase your sales and streamline the whole purchasing process, from ordering, to payment, to shipping. You can open an online shop to complement your storefront. For example, a restaurant could not only put their food menu online, but also promotional items like clothing, glassware, and gift cards.

5. Educate Your Audience

Online courses have grown in popularity and class creation tools have improved so that more and more businesses are offering them through their website. Blog content can also serve as educational, as well as videos and podcasts. People value being educated, and your website serves as the ideal place to centralize educational content.

6. Boost Your Reputation

Your website is often the first impression you have on people. It’s where you can be validated as a “real business” or emphasize your exceptional customer service. It’s also for second impressions if someone wants to confirm a positive customer review or red flag. If you have suffered from poor publicity, your website can save you because you have full control over the message, and you can address any negative remarks head on.

7. Generate Leads and Nurture Future Marketing efforts

You may have all the business you can handle right now, but there could come a time where you want to expand or generate new business. Having a high-quality website in place will make it easier down the road to do online advertising and implement other digital marketing efforts which will drive customers to your website or landing page.

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NEXT STEP:
Schedule a call, discuss your options.

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3 Key Decisions for Your Website and Online Presence in Foxboro

1. Should I Build a New Website or Upgrade My Current One?

In determining if you should build a new website or upgrade your current one, ultimately you should approach this from a “return on investment” (ROI) point of view, factoring in three key elements:

  • The goal of your website
  • Your budget
  • Your ability to maintain it
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The cost of building a new site is usually more expensive than upgrading a current one, yet it could provide much greater benefits and value to your business, making it a better choice. If your current site is mostly meeting your business goals and upgrading it will have a material improvement, that might be a better option.

There comes a point in time when all business owners have to take a critical eye to their website to see if it needs to be updated or scrapped altogether. Unlike a fine wine, websites DO NOT get better with age, and a poorly functioning website can even stifle leads and credibility in your space. If the technology behind your website is current, there really isn’t a need to start from scratch and build a new one. Instead, consider a redesign or upgrade. This can include a rebrand to update the look, colors, fonts, imagery, or design of your website for a fresh, modern look. WordPress websites are great in this regard, as you can swap templates for a whole new look. You can also add functionality like a blog, forms, and other cutting-edge features without much effort.

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If your website was built when fanny packs were still cool, it’s likely that the technology is outdated to the point where the website not only looks antiquated, but also exhibits other issues like lack of functionality, slow loading, or frequent errors. An older website will also hinder SEO, especially if it is not a mobile friendly website, causing you to be buried in search results below your competitors.

2. Should I Build a Facebook Page, a Google Business Profile, or a Website?

When choosing between a Facebook Page, a Google Business Profile, and a Website for your business, you should weigh your decision the following key factors: include target audience, budget, and requirements. If you need something fast, free, and simple, and your business targets consumers on a national (and beyond) level, go with a Facebook page. If you target local consumers or businesses, need something quick and inexpensive (free if you do it yourself) and you target local businesses or consumers, choose a Google Business Profile. If you’re targeting businesses or a global audience and you have a budget (say $2500 to $10,000) and time (say 1 to 3 months), choose a website.

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That’s a simple answer to a multi-pronged question, so please take it as a generalization. There are certainly more factors at play, so let’s look closer at each option.

Can a Facebook Page replace a website?

Yes, in certain circumstances. Generally speaking, if you’re a small local service business with a unique name that offers lower ticket items ($150 or less) and have limited technology needs, you might be fine with only having a Facebook page with your online presence. What Facebook has going for it is an online community “built in,” a greater focus on consumers, and enough tools to make your business presentation acceptable. Having a unique name gives it a chance to appear more prominently in search results when people use the business name.

Facebook Page Pros
  • A Facebook page is easy to set up.
  • Facebook has a large daily audience (over 1.9 billion) to tap into.
  • You benefit from the social proof that comes with positive reviews on your Facebook page.
  • The platform offers a personal feel that can help you connect with potential/current customers.
  • Chatting is easy with Facebook Messenger.
  • You can create a digital community by creating a “group.”
  • It is easy to share videos, which are a preferred method of content for many online visitors.
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Facebook Page Cons
  • While you can update your page details and graphics, Facebook controls the rest of the design.
  • When visitors are on your page, they can be easily distracted by other pages, people, or groups.
  • You will need another platform to produce content, which you can then share on Facebook.
  • While the Facebook page is free, you will have limited visibility unless you pay for ads or boosts.
  • There are character limitations, which can hinder you from having a real conversation with your audience.
  • With security concerns (think Cambridge Analytica Scandal), you should be wary of the information that is traded through your page.
  • Due to security concerns and the nature of the users on the platform, your reach can be limited. For example, younger consumers (under 25) don’t typically use the platform. Instead, they gravitate towards Instagram and even Tik Tok. On the other end, only 4.9% of seniors are on Facebook. The largest demographic for Facebook is between 25-35, with more male users than female users.

Your Foxboro Google Business Profile (AKA “Google My Business”) as Your Primary Online Presence

Google Business Profile (GBP) Pros

We recommend that all businesses set up a Google Business listing because it offers better visibility in search results. While the amount of information you present is limited in comparison to a website, it is a complement to your website when building your online presence.

  • Better visibility in search results
  • At-a-glance business information (location, contact information, hours of operation, etc.)
  • Prominently displayed reviews
  • Easy way for customers to send you a message
  • Easily viewable images related to your products or services (from you and/or customers)
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Google Business Profile (GBP) Cons
  • Studies show that around 70% of consumers expect a small business to have a website, and around 30% won’t even do business with a company that doesn’t have a website.

  • Websites offer a competitive advantage when a customer is choosing between two businesses because of expanded features.

  • Time and learning in setting up a GBP. Simple websites are almost as easy to set up, especially if you use a website builder.

  • Google has control over your Google Business listing. You don’t have complete control over your reviews. Additionally, Google has a history of making “modifications” to listings without your permission. They can also remove your listing if there is something they don’t like in your profile.

  • Not everyone searches with Google, so you will be missing out on some of your prospective customers.

  • Google Business listings are limited in formatting and design. You can’t change much about the look of your listing,

Should My Website Be My Primary Online Presence?

Website Pros

  • You establish authority and credibility when you have an attractive, user-friendly website.

  • With a website, you have complete control over your design, content, calls-to-action, and other features.

  • You can create preferred contact channels through the website (phone, contact form, email, live chat/chatbot, etc.)

  • Websites are great for content marketing across various online platforms.

  • Gather leads in multiple ways, including blog or email subscriber forms, contact forms, online quote forms, consultation forms, and more.

  • You can automate many of your processes with a well-built website (online appointment scheduling, quote requests, etc.).

  • A website is the best avenue for selling your physical or digital products or services.

  • You can use a variety of SEO tactics to rank at the top of search engine results pages (SERPs).

  • Using a flexible content management system like WordPress, there are endless features you can add to your website.

Website Cons

  • Building a great website takes time.

  • There is a higher upfront cost to building a website, but you yield better returns in the long run.

  • Having a website involves periodic technical maintenance.

  • It can take time for your website to rank well organically with Google and other search engines.

  • For best results, plan on creating or updating content on a regular basis. This can be page content updates, blog posts, videos, or other content.

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3. Should I Create a Mobile App or Build a Responsive Website?

If the mobile app is going to allow additional or simplified functionality than the content on your website, and the cost is reasonable, it’s worth considering. If the mobile app is primarily a varied presentation of the same website content, go with a responsive website, which is easier to maintain and less costly.

Like any business, you want to provide the best possible experience for current and potential customers when they are checking you out online. The question is, should you go with a mobile app or a responsive website to provide a great user experience for those using mobile devices?

Short answer? It depends on what you are looking to do. Here are some key differences between the two:

Mobile Apps: Apps (software applications) are not directly accessible online. Instead, an app must be downloaded onto the user’s smartphone or other mobile device in order to be used. You probably have several apps, like Amazon, Spotify, Ebay, or others installed on your smartphone.

Responsive Websites: These sites are accessible on the internet and designed so that they automatically resize to any device, large or small, to provide the user with a nice user experience no matter what device they are using. This means no pinching or stretching to view website content on smaller devices.

Both options have benefits and drawbacks. Read on to see the pros and cons of each:

Mobile App Development Pros and Cons

Mobile App Pros:

  • Apps allow for push notifications and in-app notifications (with user permission).

  • Apps reach customers that already like your brand (thus downloaded your app).

  • Mobile applications can be used offline to see basic information like location, hours, products, and menus (certain functionality like maps, calls, in-app purchases would not be accessible).

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Mobile App Cons:
  • Apps generally take longer to develop than responsive websites
  • Mobile apps must stay in compliance with the guidelines of the Apple Store and Google Play Store
  • They typically cost more to develop
  • Mobile apps can’t be accessed via the internet browser
  • Most businesses need both an app and a website
  • Once your app is ready, you may need a marketing plan to get people to download and use it

Responsive Web Design Pros and Cons

Responsive Web Design Pros:

  • Responsive sites are easier to create and maintain, especially for non-techy businesses.

  • They are typically less expensive to create.

  • Mobile websites can offer similar to functionality to apps (1-click calling, e-commerce, social sharing, map navigation, etc.).

  • Responsive sites don’t need to be downloaded onto a user’s device to use.

  • Easily accessible via internet browsers (which is how many people search out a business).

  • Responsive websites will help your SEO efforts because, unlike apps, they are crawled by search engines.

Responsive Web Design Cons:

  • Responsive websites can’t be accessed offline.

  • Mobile sites can’t offer all of the functionality of mobile apps.

  • Responsive sites can be slower loading than apps.

  • Navigating responsive websites can be more difficult on smaller devices.

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NEXT STEP:
Schedule a call, discuss your options.

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4 Special Circumstances for Building a Website

I Have this New Idea...

Awesome! That’s how America was built—on the backs of innovation and idea people. Let us help you turn your ideas into reality! We have the expertise to help you create a website that will help you achieve your goals.

Not sure where to start? We also offer business consulting services to help you think through your ideas and concepts to determine the first steps to take.

As a website company that offers business consulting services, we can provide valuable insights and expertise to help you improve your business operations and grow your online presence.

We can offer guidance on website design, user experience, search engine optimization, and online marketing strategies to attract more visitors and convert them into customers. By understanding your unique needs and goals, we can offer customized solutions that will help you achieve your desired outcomes. Whether it’s providing advice on website content, social media marketing, or e-commerce solutions, we can help you optimize your online presence and achieve your full potential.

We love helping non-profits get the word out and make the greatest possible impact with a blazing fast website that is modern, attractive, and easy to navigate.

As a website design company, we can help non-profit organizations make the greatest impact by creating an online presence that accurately represents their mission, goals, and values. Our team of expert designers can work closely with non-profits to create a website that is user-friendly, easy to navigate, and visually appealing. Our goal is to ensure that visitors can easily find the information they need and engage with the organization. We understand the importance of a strong online presence, especially for non-profits, as it can help them increase their visibility, attract volunteers, and generate donations. We also offer customized solutions such as online donation portals, event registration, and volunteer management tools to streamline operations and optimize their impact. With our help, non-profit organizations can reach a wider audience and achieve their mission more effectively.

Starting a new business? Your website is key to the success of your startup! After all, it is your online business card, and one that many of your potential customers will come across when researching products and services long before they ever contact you or set foot in your brick and mortar store. Make a positive, lasting impression with an eye-catching website that guides visitors through your sales funnel with OpenVine’s website packages. We have something for just about any budget– see pricing here.

At OpenVine, we understand that businesses in regulated industries face unique challenges when it comes to their online presence. That’s why we offer customized web design solutions that take into account industry-specific regulations, ensuring that our clients’ websites are not only visually appealing and user-friendly but also compliant with industry regulations. Our team of experts has experience working with clients in various regulated industries, including healthcare, finance, and legal, and we understand the importance of adhering to regulations such as HIPAA, GDPR, and FINRA. We also offer secure hosting solutions to ensure that our clients’ data and information are protected. With our expertise and industry knowledge, we can help businesses in regulated industries establish a strong and compliant online presence, allowing them to connect with their target audience and grow their business.

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You Know It’s Time for a New Website When…

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  • On a phone, users have to pinch and zoom to read the text.
  • You would rather step on a land mine than try again to update your site.
  • The copyright on your site has aged more than Merlot wine.
  • Your current site was created with Microsoft Front Page.
  • You proudly compare the design of your site to Craigslist.
  • The link to the web designer in your footer goes to “Page Not Found.”
  • The email on your site ends with AOL.com.

Website Design Pricing

Budget

$2500

plus $250 per page

Our kickoff meeting allows up to 90 minutes to take a deep dive in your website requirements.  We listen and learn about your business and target audience, brainstorm ideas, and show you some design concepts.  This forms the basis of the design and production of the site.

Choose one of our premium WordPress templates, which feature the latest in design, functionality, and responsiveness.

We follow the page layout of the selected WordPress theme for adding content to the site.  If there is content that is longer than a layout provides, it is done with a “single-column format,” which is the simplest formatting technique for layout.

We configure the WordPress design to include a standardized color palette that matches your branding.

We help clients source stock images from royalty-free libraries, such as Pexels and Unsplash.

We include Installation and Configuration of a “Caching” plugin.  This helps with overall website speed, which very important for the user experience and search engine optimization.

Social media buttons to follow you across all of your platforms, and/or embedded content from your social media pages

For those with a location that’s important for visitors, we integrate Google Maps onto your Contact or Directions page.

We can integrate a well-rated email marketing platform into your website so you can capture valuable leads and target them with email marketing.

Your website design will include a Contact Form so website visitors can easily contact you with questions or comments. Contacts will also be stored in the system so you will have easy access to your records.

PRICING EXAMPLES

4-page website: $3,500
7-page website: $4,750
10-page website: $5,500

Mid-Range

$5000

plus $300 per page

Our kickoff meeting allows up to 90 minutes to take a deep dive in your website requirements.  We listen and learn about your business and target audience, brainstorm ideas, and show you some design concepts.  This forms the basis of the design and production of the site.

Choose one of our premium WordPress templates, which feature the latest in design, functionality, and responsiveness. We then style it to create a unique and eye-catching design that fits your business needs.

The latest trends in web design showcase multi-column, spacious, large-font designs. We customize selected content with dynamic pages elements and settings, such as transitions, animations, and mouseover effects.

Using your branding colors as a basis, we extend the palette to allow for accents, hover effects, gradients, reverses, or other color needs.

We unleash our creative talents and put them at your service for 4-6 key sections of your site. This adds that “wow” factor and raises the user experience to another level. See Uncorked Creativity above for more details.

We help in finding images from both royalty-free and premium (paid) stock photo libraries. We then size, crop, and optimize the images.

We take your website performance to another level with Turbo Performance. This includes installation and setup of a premium caching tool and optimization of site images. We also integrate with a content delivery network (CDN), whose primary goal is to serve up pages faster.

Setup and configuration of premium WordPress Security plugin to protect your site from brute-force login attempts and other hacking activity.

Social media buttons to follow you across all of your platforms, and/or embedded content from your social media pages

For those with a location that’s important for visitors, we integrate Google Maps onto your Contact or Directions page

We can integrate a well-rated email marketing platform into your website so you can capture valuable leads and target them with email marketing.

Your website design will include a Contact Form so website visitors can easily contact you with questions or comments. Contacts will also be stored in the system so you will have easy access to your records.

PRICING EXAMPLES

4-page website: $6,200
7-page website: $7,100
10-page website: $8,000

Top-Shelf

$10000

plus $300 per page

Choose one of our premium WordPress templates, which feature the latest in design, functionality, and responsiveness. We then style it to create a unique and eye-catching design that fits your business needs.

We review up to three competitor websites and determine how to best “compete” with them from a design and content view. Our goal is always to make you stand above the competition!

Choose one of our premium WordPress templates, which feature the latest in design, functionality, and responsiveness. We then style it to create a unique and eye-catching design that fits your business needs.

The latest trends in web design showcase multi-column, spacious, large-font designs. We customize selected content with dynamic pages elements and settings, such as transitions, animations, and mouseover effects.

Using your branding colors as a basis, we extend the palette to allow for accents, hover effects, gradients, reverses, or other color needs.

We unleash our creative talents and put them at your service for 10-12 key sections of your site. This adds that “wow” factor and raises the user experience to another level. See Uncorked Creativity above for more details.

We help in finding images from both royalty-free and premium (paid) stock photo libraries. We then size, crop, and optimize the images.

Installation and setup of a premium caching tool, optimization of site images, integration with a content delivery network (third party service to bolster website speed). In addition, we go through each page on the site and test them individually and remedy any pages that are not high performing.

Setup and configuration of premium WordPress Security plugin to protect your site from brute-force login attempts and other hacking activity.

Social media buttons to follow you across all of your platforms, and/or embedded content from your social media pages

For those with a location that’s important for visitors, we integrate Google Maps onto your Contact or Directions page.

We can integrate a well-rated email marketing platform into your website so you can capture valuable leads and target them with email marketing.

Your website design will include a Contact Form so website visitors can easily contact you with questions or comments. Contacts will also be stored in the system so you will have easy access to your records.

The “backend” of a WordPress website can get confusing when a user needs to make updates to the site, depending on how big the site is and number plugins used. We determine what is most important to you and customize the navigation menu, icons, and colors, to help you find things quickly and easily.

Gives the user a complete set of documentation and/or instructional videos for updating content using the “Admin” panel in your WordPress website. It will show things like updating hours of operation, page content, product descriptions, email address, add pages to menus, etc.

PRICING EXAMPLES

4-page website: $11,200
7-page website: $12,100
10-page website: $13,000

Please Note:

  1. For additional features or functionality not listed above, we’re glad to provide an estimate for your project.
  2. Content (text/images) is provided by the client, unless you choose to have us write some or all of it (see our Copywriting services).
  3. Websites require “Hosting,” which we offer on our Website Updates & Support Plans page. Your are NOT obligated to use our hosting plans, and we setup your websites on any hosting plan you choose.
  4. Our website fees are invoiced 50% up front, 25% upon initial website draft, and 25% prior to launch. If you select one of our hosting plans, we invoice those quarterly in advance.

.

Our Approach to Pricing.

We’ve compared our prices with others. There are independent freelancers who charge less than we do. Some are talented. Yet there will always be a limitation of a “one-man band.” On the other side, large agencies have large teams, offices, and overhead, and prices to match. We’re a “small agency” that gets big results, and we can add resources as projects dictate. We go the extra mile to delight customers, and we believe this offers exceptional value for small businesses.