Digital Marketing Services2023-02-23T09:11:06-05:00

Strategic Online Marketing Services to Grow Your Business

Team discussing digital marketing services for Boston Massachusetts businesses

The marketing landscape has changed dramatically in the last decade! While print advertising, radio spots, and TV ads used to be the way to go, new digital marketing methods using Google and other search engines, social media, websites, online video and the like have taken over as the most effective way to reach audiences who now spend an average of nearly seven hours a day online. And that’s just those whose jobs are not dependent on the internet.

Marketing Services Online: The Best Way to Reach Your Target Audience

So how can you tap into this massive audience to increase leads and revenue? By working with a top online marketing company to help you promote your products or services. Digital marketing starts with the foundation of a good website. From there, you can branch out with other digital marketing tactics to lead customers back to your website, which is your business’s 24/7 sales rep.

About Digital Marketing

You might be wondering what exactly is included in digital marketing. Good question! Digital marketing is, in short, all the promotional activity done on the internet. It often begins with analyzing both your current web presence and several of your key competitors. This helps provide a clear picture of what is working well and what isn’t in your niche. From there we can determine the best ways to generate more leads and conversions,  and could include any combination of the (most common) services below:

People spend roughly three hours a day on their preferred social media channels. This makes social media advertising a great strategy to reach your target audience, especially locally, and turn them into solid leads. Whether you want to build a following on your social media site, funnel visitors to your website, or direct them to your brick-and-mortar store, social media marketing offers a budget-friendly way to accomplish your goals. Check out the details on our social media marketing services here.

Do you need to show up in front of your audience quickly? If so, pay-per-click advertising is the way to go. PPC ads offer instant visibility resulting in instant leads. While this is not a good substitute for search engine optimization, which will help you appear higher in results organically over time, it is a great option for promotions or announcements that can’t wait.

Have you ever searched for a product online, only to see it popping up everywhere as you browse the web? That’s no accident–it’s retargeting. We can help you target those who have viewed your website without converting for up to ninety days after they visit your website. This gives you more opportunities to convert visitors into customers.

Your website is the foundation on which all online marketing strategies are built. Your website gives search engines information on your business, so it’s important that it offers a clear picture of your products or services. Also, things like website performance, mobile-friendliness, and the like should be evaluated and updated as needed in order to attract more traffic and increase conversions. You can learn more about our web design services here.

Since the majority of consumers use search engines as a starting point to find products or services they are interested in, search engine optimization and higher keyword rankings are essential to gain more website traffic (which you will then convert to leads and paying customers). After all, if your audience can’t see you in search results, they won’t be able to benefit from your amazing products or services. Learn more about our SEO services here.

Email marketing is often overlooked, but it has proven to be a very effective way for businesses to reach their goals. Data shows that email generates $42 for every $1 spent (4200% ROI). Our professional email marketing team can help you craft email campaigns that resonate with your audience, grow quality leads, and convert prospects into customers. Learn more about our email marketing services here.

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Getting Started with Digital Marketing Services

If you are looking to get started or if you’re not sure where to start, first review our Digital Marketing Pricing below. If you still have questions, we offer a Free no-obligation 30-minute consultation to learn more about your business and explain our services further.

Digital Marketing Pricing

Strategy Consulting

Our strategy consulting is for those who want a high-level view of their business and recommendation on whether Digital Marketing is right for them.  You can choose an hourly approach or a complete package. Either way, you can start with a free, 30-minute consultation (no obligation).


  • Meet 1-on-1 with a senior marketing professional (most common is by Phone/Zoom call; okay to have others from your business)
  • Minimum 1 hour

Strategy Package

$2500One Time
  • Meet 1-on-1 with a senior marketing professional (most common is by Phone/Zoom call; okay to have others from your business)
  • Competitor Analysis (up to 3)
  • Website / SEO Audit
  • Review of current Social Media, Ad and any other digital marketing activities
  • Written Recommendations for digital marketing activities, estimated costs, and timeframes

Digital Marketing FAQs

What are retargeting/remarketing campaigns in digital marketing?2022-01-17T14:57:08-05:00

While these are both effective tactics for online marketing with similar goals, there is a difference between retargeting and remarketing.

Retargeting relies on using paid online ads to re-engage those who have visited your social media pages or your website without purchasing anything.

Remarketing involves using email marketing to re-engage those who have already done business with you.

What are email marketing services?2023-02-06T12:12:50-05:00

Email marketing remains one of the best ways to develop/maintain a relationship with leads and current customers. It also gives you an effective vehicle to promote your products and services and point people back to your website, hopefully generating more quality online leads.

Our email marketing services include the following:

  • Get set up with a quality, user-friendly email marketing platform
  • Integrate your newsletter platform with your website
  • Craft engaging emails to highlight your products/services, promote special offers, and more
  • Create landing pages on your website based on your email’s call-to-action
What is Pay-Per-Click in digital marketing?2022-01-17T14:40:39-05:00

Pay-per-click or PPC advertising is a digital marketing tactic where you pay for ads on a given platform, like Google, Facebook, or other. When one of your ads is clicked, you pay a fee. This is a popular form of advertising because you pay only when a potential lead clicks on one of your ads. This is a great short-term option to bring traffic to your website for a certain promotion or product launch. If you are looking for higher traffic to your website in the long term, consider working with an SEO professional.

Which social media platforms would be best for my business?2022-01-17T14:35:00-05:00

That question depends on the type of business you are running. B2Bs are likely to connect with potential clients using professional social networking platforms like LinkedIn. B2C companies are more likely to reach their target audience using Facebook, Twitter, Instagram, TikTok, or similar platforms. Get in touch with us today to learn the best social media marketing channels for your unique business.

What is social media marketing?2022-01-17T14:29:42-05:00

Social media refers to applications and websites that facilitate interaction, input, content sharing, and the like. Social media channels like Facebook, Twitter, Instagram, LinkedIn, and others are a great way to share content, build trust/relationships with potential and current customers, and expand your online reach.

OpenVine uses social media marketing as a digital marketing tactic to expand your online reach and drive quality leads back to your website. This is done with consistent social media posting and, when appropriate, social media paid advertising. Learn more about our social media services here.

Do I really need a website in order for my business to be competitive?2022-01-17T14:20:06-05:00

Yes, your business website is the cornerstone of all your digital marketing efforts. Without an online presence, you will miss out on the majority of your potential customers, but your competition won’t.  Your website itself is a highly effective digital marketing tool. When SEO optimized, it can help you stand head and shoulders against your competitors. But more than that, it is where you send leads from other digital marketing efforts, including email marketing, social media marketing, pay-per-click advertising, and more.

What is SEO / Search Engine Optimization?2022-01-17T14:22:47-05:00

SEO, or Search Engine Optimization, is the process of improving website traffic by making the website more easily read and indexed by Google and other search engines. This includes performing technical SEO, on-page SEO, and off-page SEO tactics that will lead to higher rankings in search results. Learn more about our SEO optimization service here.

From Our Awesome Clients…

“We’ve been working with OpenVine for over five years and we’ve been very pleased with the results…the staff have been extremely responsive and patient with our many revisions.”

Ross Lilley, Access Sport America

“OpenVine Solutions is absolutely one of the best. From start to finish, they created an updated website package for my company that is awesome. ”

Greg Thomas, Leadership Excellence

“OpenVine Solutions has great customer service! They respond quickly and effectively. We have used their services since we started our business and highly recommend them!”

Liz, Good News Book Fair

“OpenVine was excellent to work with.  In addition to capturing the technical features of web design, it provided valuable advice as a strategic business consultant throughout the course of the project and was prompt and responsive.”

Joe C.

OpenVine provided Facebook Ad design and consultation for a well-funded campaign in Africa. The performance metrics for the campaign were off the chart, exceeding every key industry average metric.

Gil Lavoie, Shroud Photos
customer ratings from web design and SEO clients in Boston Massachusetts and the United States

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Based in Foxboro, Massachusetts, we serve businesses in the Boston area and across the United States and Canada.  And we’ve been known to be generous with our service limits for clients…
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