Boston Area Copywriting & Blog Writing Service
Hello! Is anybody reading this? Your visitors allow you about 3 seconds to communicate what they want to hear. If visitors aren’t compelled to read further, they will move on to the competition to find what they are looking for.
The visual and written content on your website is arguably more important than any other design or functional aspect. Finding a good online copywriting company is absolutely vital for Search Engine Optimization, Lead Generation & Conversion and for eCommerce Sales. It’s also just about the only way that your larger message is going to get out there.
OpenVine recommends a strategic content creation plan and online copywriting developed with your navigation in mind along with a strong dose of optimization that guides the entire process. Contact our content creation agency to see how we can help you get your message across in the best possible way.
SEO Blog Writing Services, Website Content, and Optimized Landing Pages
Online copywriting and content creation needs to be compelling to your website visitors, and optimized to be “read” by curious Search Engine Spiders, too. Unlike your human readers, search engines like Google are mostly interested in what words or phrases are repeated in your copy, and how that same online copywriting has been formatted. Search engines have the primary goal of generating relevant results to searchers, so optimizing all the elements on your website pages so that Edge, Firefox, Google, and other search engines can read and understand your content is key to showing up higher in search results.
Since you are writing for two very different audiences- search engines and potential customers- your content has to be engaging and optimized for search engines. Keywords for website content, including blog posts, should be researched and strategically placed on various elements of each page. Click here to learn how our SEO content creation services can help you show up above your competition in search results.
Expert Content Creation Agency
OpenVine maintains a team of on-staff and freelance writers who are highly skilled in keyword-rich online content creation, sales copy, SEO copy, and with backgrounds in as many industries as there are websites. They need to have all of this knowledge together and be excellent copywriters besides.
We even work with some website owners to create a publishing and editorial schedule to strategically plan for adding more content and copywriting in the future.
Keyword-Rich SEO Content Creation Services
OpenVine’s SEO Experts in the Boston area work with website owners and administrators to provide copywriters with the keyword research necessary to produce
Blog writing services
e-Commerce product descriptions
Social media content creation
Optimized Multimedia for Effective Digital Marketing
Photos, graphics, and video content also need to be fully optimized, possibly re-formatted and professionally edited. On the one hand, this is done for your human audience. But beyond that, properly optimizing your digital content is important to your search ranking.
OpenVine’s content creation agency specializes in optimizing all of your content, including video, images, and written copy, to help Google and other search engines properly search and index your website.
Online copywriting, content creation and multi media also need to work for you on a variety of digital platforms beyond your website. OpenVine’s written and visual content creation services include:
This is an important strategic facet of online copywriting and website content development that is often overlooked. As your site is developed and new streams of traffic are coming in, OpenVine will work with you to analyze results, tweak them and sometimes to open up whole new areas of business that we only learn about by learning what customers want. That’s what makes online copywriting and content development so exciting. Need help making a video, creating graphics, or writing content for your blog or website? Contact us today to learn more about our copywriting services, including outsourcing your blog posts to our expert content creation team.
Landing Pages for Leads and Conversions
Landing pages are like that initial smiling face of your business on the internet. The first place your visitors are likely to land, landing pages are the best chance you have to show up. If you’ve ever been late for an important meeting, you understand the imperative that you should feel whenever you consider your landing pages. Optimized landing pages are likely the key revenue generating pages of your entire website.
Well designed landing pages are the first place that many visitors will encounter your brand and, from there, you have only a few moments to either convert that visitor into a lead (and collect an email address) or wave goodbye. Show them too many options, too many distractions, or absolutely everything that you do, and the likelihood is they won’t find what they’re looking for.
OpenVine Business Websites are designed to allow for multiple landing pages that better direct your visitors to exactly what they’re looking for, and to convert them into leads. But if they’re not purchasing right now, then they’re still likely to disappear forever. Lead conversions are the #1 concern. Optimizing landing pages can often mean experimenting with design, photos and written copy to find the most successful combination.
OpenVine has built and optimized hundreds of landing pages and their simpler counterpart, the single purpose Squeeze Page, and even ultra-compact single purpose mini-sites. Converting visitors into leads should be the sole function of all of your landing pages. Lead generating landing pages and squeeze pages need to be custom tailored, tweaked and tracked to maximize those conversions, giving you the continuous stream of leads to grow your business.
Many online marketers will experiment with multiple versions of the same landing page, track the results and eventually settle on the landing page design that maximizes conversions. If you’re a small business owner, you should consider your online work in a similar light. Converting leads from an optimized landing page is simply too big of a revenue pool to ignore.
Landing page design and optimization for your site
OpenVine has designed and implemented research campaigns and conversion campaigns to build lists and to retain leads, but every project relies on adherence to a solid set of initial principles.
Know your Customers
Know what they value and the value they expect from your organization. Your landing page should cleanly communicate what they can expect.
Credibility in a landing page is built through testimonials, guarantees (including privacy), and photos or illustrations. Effective landing page design relies on all of these.
Simplicity is Everything
What separates a landing page from every other page of your website is usually the singular purpose. The one result you should expect from your landing pages is an email address.
Leads are interested. They’re often uncertain but they’re willing to hear more from you. Building trust through email marketing may continue for a period of weeks or months, depending on the nature and expense of the sale you’re hoping to make, and your readiness to really exploit email marketing.
Again, OpenVine provides experience, methodological expertise and serious strategy for Landing Page Optimization, Leads Conversion and the Email Marketing that makes it pay off.
A pool of qualified leads is a tremendously valuable asset to any business. Leads generated through a properly designed landing page or squeeze page will sustain many businesses for months or even years.
Contact us to discuss optimizing existing landing pages, your entire site, or a campaign to maximize your lead conversions through a comprehensive program designed just for your business, your industry and the service you provide. With deep industry experience, there are simply no better landing pages on the internet.
Blog Writing Services
Want to get the attention of Google and other search engines without spending a ton of money on paid advertising? Look no further than your keyboard. Business blogging is one of the pillars of a good inbound marketing strategy. If you are wondering whether or not your small business should have a blog, here are some pretty compelling statistics from inbound marketing giant, HubSpot, for you to ponder:
- B2Bs with blogs get 67% more leads than their blogless counterparts.
- Marketers who have made blogging a priority experience 13x more positive return on investment (ROI) than those who don’t blog consistently (or don’t blog at all).
- Businesses with an active blog enjoy 97% more links to their website.
We know what you are thinking: “Sounds great, but I’m too busy to blog consistently,” or “I get it, but writing makes my brain hurt.” Understandable. That’s why we provide a variety of blogging services to help your business get more quality leads, better online visibility, and more linking opportunities.
Blogging Services We Offer
Here are the blog writing services we offer:
- Blog Editorial Calendar—Business blogging is most beneficial when it is done strategically. We work with you to understand two important factors: What your key buyer personas are interested in and what keywords are important for your niche. Based on this information, we can set up an editorial calendar with blog post topics that get results.
- Blog Writing—Our blogging team can provide you with bi-weekly, weekly, or monthly blog posts based on approved topics. Note: The more frequently you update your blog, the more traffic you will receive.
- Visual Content Creation / Image Selection—We can provide relevant, engaging images to accompany your blog posts or create visual content based on your objectives.
- Writing for SEO—Our copywriters can craft blog posts and web content based on a list of priority keywords that are both reader and search engine friendly.
- Content Marketing—In addition to writing engaging, professional blog posts, we can also blast your content through your social media marketing channels for expanded reach.
An active blog generating posts at least once a week lets would-be and current customers know that your business is engaged and thriving, and it keeps you fresh in their minds. In fact, the Custom Content Council states that 61% of customers say they feel better about a company that delivers custom content and are also more likely to buy from that company.
So contact us today to leverage the power of business blogging to significantly increase your website traffic and quality leads.
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