There is no doubt that we are in the middle of a crisis. Regardless of your feelings on COVID-19, and the country’s reaction to it, one thing is for sure—many businesses of all sizes are getting hammered. A lot of small businesses with limited budgets have found themselves in a precarious position. Some will not
Online reviews can be an amazing tool to help your small business drum up new customers. The “social proof” that comes from positive reviews gives consumers the confidence to invest in your products or services even if they aren’t familiar with your brand. But as you may have experienced, bad online reviews can be brutal.
Google My Business has been around since 2014, yet many businesses haven’t claimed their business listing. Have you set yours up yet? Did you know that it can go a long way to increase your online visibility? In this post we will explore the reasons why setting up and managing your Google My Business page
Are you a B2B company? If so, you probably already know that LinkedIn advertising can be a great way to reach your potential customers. After all, roughly 57% of companies have a LinkedIn Company Page, and a higher number have personal member profiles. Because LinkedIn is a professional network, chances are that many businesses you
Are you a small business owner who is considering becoming more active on social media networks in order drive traffic to your website, increase online visibility, and draw in more customers? Great idea! In fact, as daunting as social media marketing can seem, statistics show that customers spend at least 30 minutes per day on
Many small to medium-sized businesses wonder how they can leverage the power of online marketing to bring in more website traffic and grow their businesses. While there are a number of options available, trying to implement every suggestion you come across can be nearly impossible—especially without a dedicated marketing team. Quite honestly, not every marketing
With well over 1.3 billion active daily users, Facebook might seem like a treasure trove of potential paying customers. (Source: Facebook 2/10/2017) With all those users, it makes sense that some of them would be interested in your products or services, right? Kind of. It can be challenging to create a local Facebook marketing strategy,
Recently we wrote a post about how to set up a social media calendar to engage with current and potential customers across various social media channels. But once you set up your calendar and start posting, how do you know what’s working and what isn’t with your social media marketing? Checking your social media analytics
Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right?
With all of the social media options available today, it is hard to decipher which social media sites will benefit you the most. After all, if you are like most small business owners, you probably don’t have the free time or the marketing budget to spend hours a day wooing customers on various social media