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What Is Schema Markup And How Does It Help Your SEO Strategy?

If you are anything like me, schema markup seems like a nebulous term, and one that requires some technical chops to understand. But after digging into the subject, it was much easier to understand and implement for the benefit of clients looking to optimize their websites to bring in more quality leads. In this post,

Small Business Tips For Dealing With (And Adapting To) The COVID-19 Crisis

There is no doubt that we are in the middle of a crisis. Regardless of your feelings on COVID-19, and the country’s reaction to it, one thing is for sure—many businesses of all sizes are getting hammered. A lot of small businesses with limited budgets have found themselves in a precarious position. Some will not

The Importance of Using Google My Business for Small Business Owners

Google My Business has been around since 2014, yet many businesses haven’t claimed their business listing. Have you set yours up yet? Did you know that it can go a long way to increase your online visibility? In this post we will explore the reasons why setting up and managing your Google My Business page

By |2021-02-21T17:23:56-05:00September 18th, 2019|Search Engine Optimization, Social Media Management|0 Comments

LinkedIn Advertising: How to Set Up a Sponsored Ad to Reach Potential Clients

Are you a B2B company? If so, you probably already know that LinkedIn advertising can be a great way to reach your potential customers. After all, roughly 57% of companies have a LinkedIn Company Page, and a higher number have personal member profiles. Because LinkedIn is a professional network, chances are that many businesses you

Hyperlocal SEO Tips to Increase Your Visibility in Search Results

Many businesses use search engine optimization to target certain cities or regions. But what if you are trying to attract customers within walking distance? In this case, general terms may not be enough. Hyperlocal SEO can help you increase foot traffic in the neighborhoods you’re trying to reach with hyper-targeted keywords combined with on-site website

7 Tips to Help Small Businesses Compete with Large Businesses in Google Search Results

Many small business owners are disappointed with their current standings in Google search results. It may seem like a losing battle when trying to compete with larger companies who have been around longer and have invested a great deal of time, energy, and marketing dollars in order to rank at the top of search results

By |2021-02-21T17:24:54-05:00June 4th, 2019|Blogging, Search Engine Optimization|0 Comments

Online Directory Submissions—Will They Help or Hurt Your Small Business?

Not too long ago, online directory submissions were all the rage in the search engine optimization world. New directories were popping up like daisies and businesses were clamoring to get listed everywhere and anywhere … that is until Google algorithm updates came along. After websites got the cold shoulder from Google for linking to any

By |2021-02-21T17:27:12-05:00August 13th, 2018|Search Engine Optimization|0 Comments

Five Off-Site Optimization Tactics for Better Local Search Visibility

It is true that optimizing your website can help you rank higher on SERPs. But that's only half of the story. To show up in one of the coveted top listings, there are off-site optimization techniques you should take advantage of. Whether you are a website design company here in Foxboro, MA, or a fishing

By |2021-02-21T17:27:12-05:00May 3rd, 2018|Search Engine Optimization|0 Comments

How to Optimize Your Business Website for Better Local Search Results [5 Easy On-Site Optimization Tips]

If you run a small to medium-sized business, you may not be concerned with dominating global search results (yet). Instead, the local community you serve is probably the lifeblood of your business, and showing up at the top of local listings using on-site optimization is pivotal to bringing in new customers. This can seem like

By |2021-02-21T17:27:12-05:00March 26th, 2018|Blogging, Copywriting, Search Engine Optimization|0 Comments

6 Ways to Optimize Your Blog Posts for SEO

If you have a blog, chances are you already understand the importance of business blogging and its SEO benefits. But do you know how to optimize your blog posts to make them more search engine friendly? The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact,

By |2021-02-21T17:27:12-05:00January 31st, 2018|Blogging, Search Engine Optimization|0 Comments

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