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Putting the Internet to work for you!

Can Facebook Advertising Benefit Your Small Business?

Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right?

By |2021-02-21T17:27:12-05:00March 14th, 2017|Digital Marketing, Social Media|0 Comments

An Introduction to Using LinkedIn for Small Business Marketing

With all of the social media options available today, it is hard to decipher which social media sites will benefit you the most. After all, if you are like most small business owners, you probably don’t have the free time or the marketing budget to spend hours a day wooing customers on various social media

By |2021-02-21T17:27:12-05:00January 31st, 2017|Digital Marketing, Social Media|0 Comments

Four Small Business Internet Marketing Resolutions You Should Make for 2017

Another year has come and gone. Now that the revelry of the season has passed, 2017 is stretched out in front of us like a blank canvas—full of possibilities! This year, take your business and profitability to the next level by making these internet marketing resolutions: Start a Blog for Internet Marketing (or Be More

By |2021-11-08T10:38:01-05:00January 2nd, 2017|Digital Marketing, SEO|0 Comments

Creating a Successful Social Media Plan

Why do some businesses thrive on social media while others struggle to get any attention at all? The answer usually lies within the social media strategy. Generating consistent, quality posts that align with your marketing goals can keep you front-and-center in the minds of your current and prospective customers, while firing off random posts every

By |2021-02-21T17:26:15-05:00February 22nd, 2016|Digital Marketing, Social Media|0 Comments

An Introduction to Social Media for Small Businesses

I know what you are thinking. You don't have time to fritter away tweeting, "liking," and sharing. You have a business to run. How important is it to use social media, anyway? As it turns out, social media for business can be a game-changer. Not only is it an effective method of connecting with potential

By |2021-02-21T17:26:15-05:00February 15th, 2016|Digital Marketing, Social Media|0 Comments

Can Pinterest Benefit Your Business?

You have likely heard the saying, “A picture is worth a thousand words.” And if you shop online, you know how helpful it is to see great images of what you plan on purchasing. Harness the natural desire of web users to see great images to boost your brand identity with Pinterest. Noteworthy Pinterest Statistics

By |2021-02-21T17:27:12-05:00December 20th, 2015|Digital Marketing, Social Media|0 Comments

How to Use Social Media Ads to Reach Local Customers with Geo-Targeting

So you are active on social media and have even built up a significant following on various social media platforms. But is it translating into sales? If not, it might be time to look at geo-targeting through social media ads to reach potential customers in your local area. Using Social Media to Find Local Customers

By |2021-02-21T17:27:12-05:00November 24th, 2015|Digital Marketing, Social Media|0 Comments

Seven Tips to Create Email Newsletters that Get Results

Statistics show that newsletters are a great vehicle to promote existing content, establish and spread brand awareness, promote a new product or service, announce a special deal or event, and guarantee that you will reach at least a segment of your target audience. But when you have more work to do than hours in each

By |2021-11-08T10:39:13-05:00October 26th, 2015|Digital Marketing|0 Comments

Understanding Your Email Campaign Statistics

Despite what the social media crowd have been speculating for the past couple of years, email marketing is not dead—it is alive and well—and becoming more popular.  In fact, according to a recent study by Forrester, the number of Americans that feel they receive too many email offers or promotions has dropped from 49% in

By |2021-11-08T10:39:25-05:00October 23rd, 2015|Digital Marketing|0 Comments

8 Tips for Targeted, Effective Email Marketing Campaigns

It has been said by some that email marketing is dead—gone the way of the dinosaur. Shiny, new marketing techniques like social media marketing, content marketing, and paid online advertising have taken over. Is it true? Well, sort of.  The good news is that email marketing is alive and well. However, it should be one

By |2021-11-08T10:39:37-05:00August 10th, 2015|Digital Marketing|0 Comments

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