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Putting the Internet to work for you!
When we talk about PPC or click-based advertising, the concept is pretty simple- more traffic results in more leads, and more leads drive more revenue. But even then, people often find themselves demented between various ad platforms. We are here to clear your confusion about the biggest online advertisement platform. But before we walk through
There is no doubt that we are in the middle of a crisis. Regardless of your feelings on COVID-19, and the country’s reaction to it, one thing is for sure—many businesses of all sizes are getting hammered. A lot of small businesses with limited budgets have found themselves in a precarious position. Some will not
Are you looking for a way to build and nurture relationships, convert leads into customers, and lengthen your customer lifecycle? Then email marketing should be a part of your digital marketing strategy for 2020. With the rise of social media and content marketing, many small business owners wonder if email marketing is a dying art. Far from
Are you a B2B company? If so, you probably already know that LinkedIn advertising can be a great way to reach your potential customers. After all, roughly 57% of companies have a LinkedIn Company Page, and a higher number have personal member profiles. Because LinkedIn is a professional network, chances are that many businesses you
If you are running a small business, chances are you are wondering which marketing strategies will help your marketing dollars stretch the furthest. Here are some of the best marketing tactics to help you get the most bang for your buck. Marketing Tactics for Small Business Owners The most important first step you can take
Many small to medium-sized businesses wonder how they can leverage the power of online marketing to bring in more website traffic and grow their businesses. While there are a number of options available, trying to implement every suggestion you come across can be nearly impossible—especially without a dedicated marketing team. Quite honestly, not every marketing
If you research the best online marketing methods, you will likely come across a slew of varying opinions on the matter. Of course, email marketing providers will argue for the effectiveness of email marketing. Social media marketers will tell you that email marketing is dead. Paid search will, of course, angle for PPC marketing. So
Email can be a very effective and budget-friendly part of small business’s online marketing strategy, yet most small business owners don’t take advantage of all that email marketing has to offer. Why? Well, it can be a little intimidating. It requires some content to be written—and then there is the fear of hitting the ‘send
With well over 1.3 billion active daily users, Facebook might seem like a treasure trove of potential paying customers. (Source: Facebook 2/10/2017) With all those users, it makes sense that some of them would be interested in your products or services, right? Kind of. It can be challenging to create a local Facebook marketing strategy,
Recently we wrote a post about how to set up a social media calendar to engage with current and potential customers across various social media channels. But once you set up your calendar and start posting, how do you know what’s working and what isn’t with your social media marketing? Checking your social media analytics
