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9 Tips for Writing Great Business Website Content

You may be wondering how writing for the web is different than other types of writing. Business website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find

By |2021-02-21T17:27:12-05:00August 10th, 2017|Blogging, Content Creation|0 Comments

Writing Tips for the 3 Most Important Pages on Your Business Website

We’ve seen it time and time again. Clients, who already have their hands full running their businesses, take on the additional task of having a new website created. They want to craft written content for their new site that fires on all cylinders: engaging, reflective of their personality and brand, and search-engine friendly. Seems pretty

By |2021-02-21T17:26:14-05:00November 30th, 2016|Blogging, Content Creation|0 Comments

Optimize Your Business Website Content for Better Search Engine Rankings

As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better

By |2021-02-21T17:26:14-05:00March 17th, 2016|Blogging, Content Creation, SEO|0 Comments

How To Create Effective Calls-to-Action

How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like a moth to a flame, an intelligently placed call-to-action catches our attention and encourages us to take action. So what exactly is a call-to-action (CTA)?

By |2021-02-21T17:27:12-05:00November 21st, 2015|Blogging, Content Creation, Website Functionality|0 Comments

Six Tips for Clickable Call-To-Action Buttons

Let’s say you have just written a great blog post on your business blog. Informative, amusing, something for everyone, really…. Now what? How can you take that piece of content and turn it into an inbound marketing tool that will lead visitors to the desired action on your website?  The answer lies in your Call-to-Action

By |2021-02-21T17:27:12-05:00November 18th, 2015|Blogging, Content Creation|0 Comments

10 Blogging Tips from the Experts: Get the Most Benefit from Your Blog Posts

Are you thinking of starting a blog for your business? Maybe you are already posting blog content and are looking for blogging tips to make your blog an even more effective internet marketing tool.  You’ve come to the right place. Below are a list of ten tips from some of the most successful bloggers and

By |2021-02-21T17:27:13-05:00September 25th, 2015|Blogging, Content Creation|0 Comments

Five Tips to Improve Your SEO with Video

Video marketing is quickly gaining popularity among marketers because of statistics showing increased levels of visitor engagement, higher conversion rates, and improved search engine optimization value when videos are utilized for marketing purposes. With companies large and small clamoring to produce quality content, a well-produced video can be just the thing to capture the attention

By |2021-11-08T10:40:07-05:00July 17th, 2015|Content Creation, SEO|0 Comments

5 Types of Videos That Will Increase Engagement on Your Small Business Website

Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone.  Here are some statistics on video that you may find interesting: According to

By |2021-11-08T10:40:20-05:00July 9th, 2015|Content Creation|0 Comments

8 Tips to Creating Landing Pages that Convert

So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads

By |2021-02-21T17:27:13-05:00February 16th, 2015|Content Creation|0 Comments

The Importance of Engaging Content

"Content is King.” If you have been reading up on marketing for your business, you have probably come across this statement many times over—and for good reason! Inbound marketing would cease to exist without great content. So what exactly is content? Content is all of the text and images found on your website, blog, social

By |2021-02-21T17:27:13-05:00June 27th, 2014|Blogging, Content Creation|0 Comments

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