Please pardon our pixel dust as we undergo some exciting new changes on our website – Coming January 31, 2022
Putting the Internet to work for you!
You may be wondering how writing for the web is different than other types of writing. Business website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find
Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write guest posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how
We’ve seen it time and time again. Clients, who already have their hands full running their businesses, take on the additional task of having a new website created. They want to craft written content for their new site that fires on all cylinders: engaging, reflective of their personality and brand, and search-engine friendly. Seems pretty
If you have a business blog, or even if you are just a reader of business blogs, you know how important it is to include images that capture the reader’s attention. With the increasing shift in popularity to visual content across social media platforms, and with statistics showing the increase in traffic when images are
In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better
Are you an active blogger? Maybe you are a business owner hoping to start posting more consistently in the near future. After all, frequently posting quality content to your business or personal blog is one of the single most effective ways to increase your standing in search results—and one of the least expensive. After putting
How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like a moth to a flame, an intelligently placed call-to-action catches our attention and encourages us to take action. So what exactly is a call-to-action (CTA)?
Let’s say you have just written a great blog post on your business blog. Informative, amusing, something for everyone, really…. Now what? How can you take that piece of content and turn it into an inbound marketing tool that will lead visitors to the desired action on your website? The answer lies in your Call-to-Action
Are you thinking of starting a blog for your business? Maybe you are already posting blog content and are looking for blogging tips to make your blog an even more effective internet marketing tool. You’ve come to the right place. Below are a list of ten tips from some of the most successful bloggers and
