Best Boston SEO Company for Small Businesses
When people search for products or services related to your business, do they see you on the first page of search results? If not, you are missing out on the opportunity to reach the majority of your potential customers.
Like a fine wine, search engine optimization gets better results with time. We start with initial SEO startup tasks and then blend in advanced techniques for results that improve month after month.
As a top SEO agency in the Boston area, our SEO specialists are dedicated to putting you front and center in search results.
Your company website needs to be not only visible but prominent in the results of all the major Internet Search Engines.
According to a global domain name registry service (NASDAQ: VRSN), over 25,000 new websites are registered every day. Chances are your competitors have websites and are vying for attention. This presents a challenge for business owners looking to stand out in search results.
Google alone boasts over five billion daily searches, but every search engine is responsible for indexing and keeping tabs on literally hundreds of millions of other sites. Ranking your placement at or near the top of any Search Engine Results is the primary goal of any Search Engine Optimization or SEO project.
What is SEO Optimization?
Search Engine Optimization refers to several on-page and off-page technical SEO methods that are used by an SEO expert when building any serious website, and sometimes to retrofit or improve an already live website. Intended to improve your rankings in search engine results, all of these techniques together are referred to as Search Engine Optimization. An expert understanding of how Google, Firefox, Edge, and Bing “read” your site is important to the process, as is a good understanding of how all of them then rank sites based on what they read.
Even if your site is exclusively for the Boston area marketplace, SEO can help you to target more exclusive Boston local traffic and fewer visitors from the rest of the world. Search Engine Optimization strategies can work even better for the hundreds of smaller marketplaces surrounding Boston.
Your search engine optimization project may be more complicated if you have an existing website which is already performing well for some of your needs, but for which you wish to improve results. In such cases, you may not want to scrap your entire site and replace it with a new one which is very often what some businesses do with underperforming sites.
How Our Search Engine Optimization Process Works
SEO can be compared with personal training. You would not expect a middle-aged, overweight male to receive the same training plan as a young, healthy woman training for the Olympics. Each regiment may include a component for cardiovascular health, but at different levels. Same with SEO. Every website has its own industry, competition, locations served, current content, services offered, business goals, and technical platform. Maybe your website loads fast but does not have much compelling content. Maybe you have one major competitor in one of your locations, but very little competition at another. We analyze your website, environment, and goals to develop a plan that is specific to your situation. Still, there are some broad areas that typically get addressed in any situation, just at different levels.
TECHNICAL SEO
Performing technical SEO ensures that all your website content can be properly scanned and indexed by Google and other search engines. Oftentimes, technical SEO is a part of the website development process. If there are crawling, indexing, or other issues with your site, we have the tools to find and fix them.
KEYWORD RESEARCH
Thorough professional keyword research needs to be performed before we begin. The conversion results from PPC advertising campaigns, as well as records of your site analytics could make this process easier and faster, but SEO specialists can also look carefully at how your competitors’ web sites are performing, target some of their keywords, and perhaps find some new ones along the way.
ON-PAGE SEO & CONTENT
Following up on your keyword research, your search engine optimization will include re-writing and editing your existing web site content, media, and other elementsto include the keywords. In many cases it will mean new content creation (including copywriting or blog post writing), adding it to your website and, of course, watching the results.
OFF-SITE SEO / LINK BUILDING
Still important for Search Engine Optimization, convincing quality, highly ranked and related sites to link to your site can be one of the most time consuming and long-term phases. It’s also one of the areas that the Search Engines themselves seem to be tweaking every time they change how they rank sites.
Find the Best SEO Company to Meet Your Needs
OpenVine has years of experience working with established Boston business sites and with launching new ones. As a seasoned Boston SEO company, we’ve followed local SEO best practices since its very inception.
We offer SEO packages to fit the needs and budget of just about any business. Our SEO experts would be pleased to discuss your current traffic, conversions and how you’d like to better harness your website and SEO digital marketing efforts to improve your bottom line.
SEO Agency FAQs
Yes! Here at OpenVine, we specialize in helping small businesses with search engine optimization so they can get the most from their online presence. We have several plans to fit just about every budget. Check out our small business SEO services for more information.
A fast-loading website enhances user experience and SEO. Compress images, use browser caching, and consider a reliable hosting provider to ensure your blog loads quickly.
Google My Business is a crucial part of any SEO optimization strategy, and we include this setup and maintenance within our SEO packages. Setting up and optimizing a business’s Google My Business listing is one of the single best ways to improve rankings in local SEO. In fact, when a potential customer searches for you, it will likely be their first impression since it shows prominently to the right of search results. Reviews are second most important. The information you use on your GMB profile will show up on the Knowledge Graph, in search results, and on Google Maps. We can help you with the setup, optimization, and on-going maintenance of your Google Business Listing. See our SEO packages for details.
Writing for SEO is a process by which you plan, create, and optimize content (like landing pages, website product/services pages, and blog posts) for the sole purpose of ranking highly in search engines. Of course, the SEO content on your website should not only be optimized, but also helpful and relevant for your audience. Our experienced content creation team can handle all of your SEO writing and business blogging needs. Learn more about our copywriting services here <ADD LINK>.
Search engine optimization is a series of on-site and off-site techniques used to make your website more visible in search results. The process includes (but is not limited to the following):
- Analysis of website data
- Thorough keyword research and competitor analysis
- SEO content generation
- On-page SEO
- Off-page SEO
- Mobile optimization
- Speed optimization
- Link building
- Directory submissions
- And more…
SEO is an ongoing process that will boost your website to the best possible position in search results, leading to more business and a high return on investment. Check out our packages for more specific information on our Boston SEO packages.
Over time, yes. Much like you would work out on a regular basis to maintain your physique, ongoing SEO is necessary to stay at the top of your online game. If you discontinue SEO, you will maintain your position for a little while, but eventually your competitors (who are probably focusing on their SEO) will become more prominent in search results.
The answer to that question depends on the level of competition in your market, but our SEO specialists will get you to the highest possible position. This will create a steady stream of new leads and traffic for your business. Being #1 only matters if you are ranking for the search terms your potential customers are using to find businesses like yours. Otherwise it is a waste of time. Our search engine optimization team works to identify the best keywords to rank for and then focuses their efforts on getting you to rank highly for those keywords.
The answer to this question depends on several things, including:
- What SEO has already been done
- What your competition levels are
- Your goal for online visibility
- The amount of content you have on your website
Typically, your website can make it to the first page of search results within three months if you are currently showing on the second page. If your business website is brand new, it can take closer to six months to show up on the first page of search results for your targeted keywords.
Throughout the process, you should see your leads and traffic start to gradually increase, but best results will occur once you appear closer to the top of first page search results.
SEO, or Search Engine Optimization, is the process of improving website traffic by making the website more easily read and indexed by Google and other search engines. This includes performing technical SEO, on-page SEO, and off-page SEO tactics that will lead to higher rankings in search results. Learn more about our SEO optimization service here.
Yes. In fact, we only build mobile-friendly websites. In order to get the best return on investment, your website must be responsive and easy to use on all-sized devices. Otherwise it will be penalized and devalued by search engines, and your hard-earned money will be wasted on a website that no one sees. We incorporate best SEO practices in the building of our websites so our clients have the opportunity to compete in their niche.
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